#R0029380
needs and market demands.
Utilize market research to properly inform strategy for product commercialization (needs identification, go-to-market plans, product launch strategies).
Create business cases to support the implementation of projects and strategic initiatives.
Work cross-functionally with R&D, Operations, clinical and the local sales and marketing teams to ensure on-target product success.
Product line management and strategy
Conduct market research to develop cohesive market landscape analyses and opportunity assessments across the product portfolio.
Translate customer needs, market/competitive analysis into actionable strategies and tactics for the portfolio.
Research and assess market opportunities for new product ideas.
Understand competitive environment and develop appropriate product positioning.
Collaborate with management to establish strategic plans and objectives.
Work closely with the US team and local market managers to ensure alignment with market trends and customer needs to develop product strategies and roadmaps.
Recommend product rationalization opportunities.
Leverage data and competitive insights to continuously evolve understanding of the customer, the competition, market and trends.
Develop solid relationships with KOLs for VOC feedback, product development and new idea generation process.
Assist with product forecasts to operations to support product launches and inventory planning.
Monitor key success metrics including product launches, time-to-market, vitality index and sales of the product portfolio.
Promotions and channel support
Develop and execute annual marketing plans to meet revenue growth expectations.
Develop customer segmentation, messaging, and tactics to improve marketing effectiveness.
Develop marketing collateral, sales support tools, and campaigns to drive growth of the portfolio.
Manage commercialization of newly developed products by leading speed-to-market activities, developing launch packages, collaterals and engaging market activation.
Support internal training and education initiatives.
Attend and support industry events, tradeshows and customer meetings.
Education/ Experience Requirements
Bachelor's degree or equivalent (Business, Marketing)
5-7 years of experience in successful marketing roles in either the Medical Device or Life Sciences industries, including product development
Orthopedic / Musculoskeletal experience is preferred
General Skills/Competencies/Specialized Knowledge
Notable accomplishments and experience in product management, product launch and strategic marketing in either the Life Sciences or Medical Devices industries
Demonstrated business acumen and critical/analytical thinking ability
Ability to multi-task and meet given deadlines
Ability to learn, understand, and apply the Enovis Growth Excellence system
Demonstrated ability to hear the Voice of the Customer and align feedback with company initiatives and goals
Ability to work collaboratively in a cross-functional and international team environment
Excellent presentation and communication skills
Fluent in English, French and ideally one other EU language
Proficiency in Microsoft Office Suite, Power BI, research & insight tools
Displayed proficiency in navigating ambiguous environments, developing existing and new markets, and co delivering on revenue targets
Travel
Willingness to travel a minimum of 20% expanding to 40% for special projects.
Work Location
The desired work location is in France (Bayonne, Pyrénées-Atlantiques)
ABOUT ENOVIS™
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company's extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit https://www.enovis.com.
At Enovis, we are committed to providing equal employment opportunities to all individuals. Employment decisions are based solely on merit, qualifications, and the needs of the business. We uphold a policy of equal treatment for all employees and applicants, without discrimination based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other characteristics unrelated to a person's qualifications or job performance. This commitment extends to all aspects of employment, including recruitment, hiring, job assignments, compensation, training, promotion, demotion, transfers, layoffs, discipline, and separation, as well as all other terms and conditions of employment.