Field Marketing Senior Specialist - Australia

ng Senior Specialist - Australia

Position Overview

Are you ready to take on a pivotal role in a rapidly transforming market and team? We're excited to announce a newly created opportunity to join our team and lead the charge in navigating the dynamic landscape of our industry. On joining, you will be part of a global, Fortune 500 marketing function that is constantly evolving towards best-in-class marketing. This role offers a unique chance to be at the frontline of putting our global campaigns into market and optimising our go-to-market plans for an ever-changing environment.

The role will support the execution of field marketing initiatives aimed at lead generation and customer engagement within the Australian market, particularly the mid-market sector. The ideal candidate will possess enthusiasm for continuous learning, excellent communication skills, and a focus on ROI, outcomes, and action.

You won't be starting from scratch when it comes to creating value propositions and differentiation, but you will need to understand, interpret, and communicate the value of Equinix effectively in localising global campaigns. Strong skills in persuasive copywriting will be a plus.

Key aspects of the role

Collaborate with local stakeholders and wider marketing organisation to implement global campaigns and bring to market a series of demand generation activities to support overall marketing objectives and positioning.

Work closely with the mid-market sales team to understand market dynamics, identify target accounts and growth opportunities, and communicate on marketing plans and results.

Take accountability for the effectiveness of marketing initiatives. Analytical skills will be instrumental in evaluating campaign effectiveness, and uncovering opportunities for improvement. By leveraging data and metrics, you'll be empowered to make informed decisions that maximise ROI and drive sustainable business growth.

Consult with inside sales, field sales and marketing operations to see that marketing leads are being generated and accelerated through to pipeline and close-won.

Adaptability to work effectively in a fast-paced environment and continuously improve your knowledge and skills around marketing best practices, the Equinix martech stack, and Equinix products and solutions.

Required skills and experience

• Hands-on experience in B2B marketing

• Experience working with sales teams to support pipeline generation

• Strong project management skills, with the ability to prioritise tasks, manage deadlines, and work effectively under pressure

• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively

• Proven ability to collaborate and build strategic work relationships cross-functionally in a global and matrix organisation.

• Experience with stakeholder management of senior managers and executives

• Self-motivated and strives towards personal accountability

Additional experience that makes a strong candidate:

• Experience in a software or technology company

• Account-Based Marketing (ABM) experience

• Bachelor's degree in Marketing

If you are passionate about technology and looking for an exciting opportunity to contribute to Equinix's success in Australia, we encourage you to apply. Join us in shaping the future of digital infrastructure and making a meaningful impact on our customers and communities in Australia.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.