Field Marketing Specialist

ng Specialist

Company Description

Equinix is the world's leading digital infrastructure company, with a global presence spanning over 250 sites, with 20+ years of continuous growth.

We provide crucial interconnections to key cloud vendors, corporations, and networks, simplifying and unifying complex infrastructure across private and public cloud environments.

We value diversity and inclusivity, encouraging an equitable work environment that is integral to our core values and essential for our continued success.

The Team and the Role

The Marketing team partners closely with the Field Sales team to drive pipeline creation, pipeline acceleration and revenue through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. The Field Marketing Specialist is critical in aligning marketing efforts with sales objectives by leveraging global campaigns and ensuring seamless lead progression throughout the pipeline.

You will be responsible for analysing account behaviour, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.

The role in few points

• Marketing Analysis: Analyse Italian accounts to understand engagement, intent, and behaviours to accelerate sales pipeline.

• Collaboration: Partner with South EMEA Regional Marketing Director, Italy Field Sales Director, and Sales team to develop marketing plans for new bookings, pipeline generation and acceleration goals, regular reporting to key stakeholders.

• Marketing Events: Plan, execute, and optimize field marketing events such as roundtables, roadshows, and account-specific activities, direct and indirect with partners.

• Performance Measurement: Measure and analyse field marketing results to refine programs for optimal ROI, ensuring alignment with sales teams on target accounts, messaging, and metrics.

• Reporting: Track and report metrics like pipeline influence, deal velocity, and revenue contribution, adjusting strategies as needed, and managing budgets to maximize ROI.

Who You Are

• Extensive B2B marketing experience, preferably in an international organization, with at least 3 years in field marketing, ABM, or related roles in B2B or SaaS environments.

• Knowledge of marketing processes, best practices, and automation tools, along with experience working with all levels of a sales organization.

• Fluency in both Italian and English.

• Strong organizational and time management skills. Self-motivated, able to work autonomously, high energy, innovative, and maintaining a positive attitude.

Equinix's Commitment

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.