Marketing Manager

ing for Malaysia and rest of Southeast Asia region. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.

You will be responsible for analysing account behaviour, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.

Responsibilities

Strategic Planning & Collaboration

• Partner with field sales to develop territory- and account-level marketing plans that drive pipeline generation and acceleration

• Align closely with sales, technical, and business strategy teams to ensure unified messaging and measurable outcomes

• Collaborate with global and regional demand generation teams to integrate ABM efforts with broader campaigns

Event Planning & Execution

• Design and execute high-impact in-person and virtual events (e.g., roundtables, roadshows, account-specific engagements) to deepen relationships and accelerate deal velocity

• Provide on-site support for partner and customer-facing events, particularly in Malaysia and the Southeast Asia region

• Ensure flawless execution through strong project management and attention to detail across logistics, timelines, and stakeholder coordination

Sales Enablement & Lead Management

• Implement structured follow-up processes for all generated leads, including outreach strategies and appointment setting

• Equip sales teams with tailored content and insights to support outbound efforts and improve conversion rates

Data Analysis & Insights

• Analyze account behavior, engagement signals, and intent data to inform marketing strategies and sales outreach

• Track and report on key metrics such as pipeline influenced, deal velocity, and revenue contribution.

• Continuously refine programs based on performance data to maximize ROI

Budget & Vendor Management

• Manage marketing budgets with discipline and transparency to ensure optimal resource allocation

• Oversee vendor relationships and ensure timely delivery of services aligned with campaign goals

• Provide regular performance reporting to stakeholders, highlighting successes and areas for improvement

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, or a related field

• Master's degree is a plus

Experience

• Minimum 8 years of B2B marketing experience in the technology sector (SaaS, cloud services, or data center solutions preferred)

• Proven track record in enterprise-level field marketing within international organizations.

• Demonstrated success in collaborating with sales teams to drive measurable pipeline impact

Industry Knowledge

• Deep understanding of the cloud and data center industry in Malaysia and Southeast Asia

• Familiarity with enterprise buying behavior, especially in regulated sectors like finance and manufacturing

• Awareness of regional market dynamics, cultural nuances, and regulatory environments

Skills

• Strategic marketing planning and execution

• Strong project management and organizational skills

• High attention to detail in managing budgets, logistics, and reporting

• Proficiency in CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Marketo, Eloqua)

• Experience with ABM platforms (e.g., 6sense, Demandbase, Terminus)

• Excellent communication and interpersonal skills

• Analytical mindset with the ability to derive actionable insights from data

• Fluency in English; additional regional languages are a plus

Personal Attributes

• Results-oriented and proactive

• Self-starter with a strategic mindset and a "can-do" attitude

• Adaptable to a fast-paced, dynamic environment

• Collaborative and team-oriented

• High integrity and professionalism

• Innovative and always looking to push boundaries

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.