Digital Media Specialist

Fisher Investments

4.1

(21)

Plano, TX

Why you should apply for a job to Fisher Investments:

Ranked as one of the Best Finance Companies for Women in 2023

4.1/5 in overall job satisfaction

4.5/5 in supportive management

86% say women are treated fairly and equally to men

76% would recommend this company to other women

71% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.

All women are eligible for 18-20 weeks of time off for bonding after childbirth; non-birthing parents are eligible for up to 12 weeks.

20 days of PTO, plus 9 paid holidays.

Offering up to 10 days annually for back-up childcare.

#2024-13982

Position summary

helping as many families achieve their retirement goals as possible.

The Day-to-Day:

Create and improve direct response digital media campaigns across Social Media, Paid Search, Display, Native and Video channels within the world's largest digital ad platforms (Google, Facebook, LinkedIn, and more)
Develop and test new targeting tactics including re-marketing, lookalike modeling and more
Analyze data to identify micro/macro trends, then build digital media campaigns capitalizing on the findings
Communicate campaign performance and analysis to leadership and important partners
Partner with our in-house creative agency, Fishtank, to develop digital advertisements
Collaborate with our Strategy & Planning team to find solutions to meet client acquisition needs and increase scale to meet business demands
Research and continually learn about industry trends and identify new test opportunities
Partner with our data privacy team to ensure that campaigns, targeting and creative adhere to all privacy regulations and policies

Your Qualifications:

1+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background)
Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager or other media platforms
Working knowledge in Excel, including the ability to use formulas and pivot tables
Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics)

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
$10,000 fertility, hormonal health and family-forming benefit

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER