Social Media Strategist

eadquarters in Austin, Texas. As the Global Social Media Strategist, you will play a pivotal role in shaping and executing Forcepoint's brand and social communications strategy over existing and emerging social channels internationally.**

**As Social Media Strategist you will lead organic social and social customer care strategy, as well as partner closely with our Paid Social demand generation team to ensure alignment. You will lead and develop the strategy to expand Forcepoint's global social media channels and their impact on business goals. This includes leading function resource management, channel strategy, audience development, influencer programming, content strategy, and impact and engagement measurement.

The right candidate is highly creative and analytically minded and versed in the latest content creation tools, such as AI. You have a knack for authentic storytelling - and can connect social strategy to business impact. Candidates should expect a fast-paced, entrepreneurial, performance-focused, and collaborative work environment.**

The expectations are high. Top industry analysts say our solutions are among the best available. And enterprise and government customers in more than 150 countries trust our data-first security solutions to protect their people, critical data and intellectual property every day.

The Global Social Media Strategist reports to the Vice President of Corporate Marketing. This role is based in Forcepoint's Austin, TX headquarters.

Essential Functions:

• Bridge-builder: Ready to work cross-functionally across multiple teams, including Organic Social, Creative, Customer Success, Paid Social Acquisition, Partnerships, Comms and Product. You'll develop and advocate for social KPIs that enhance our brand's reputation, grow audiences, and generate leads.

• Strategy: You'll conceive, develop and manage a comprehensive social media strategy for Forcepoint and our key global executive leaders. You'll evolve our programming into new platforms, influencer marketing, creator strategy and more.

• Content + Engagement: You'll lead, shape and implement the channel strategy and serve as the in-house expert on social channels, community management and smart content programming. You'll endlessly innovate with a strong point of view, leveraging channel performance data, customer insights and industry trends. You'll champion a unique voice and vibe that appeals to our global audience and drives results. You will also help develop social media guidelines and grow social media amplification participation across our global employee base.

• Planning + Production: You will be responsible for developing a content calendar across channels and projects. You will manage the concepting, production and execution of creative assets to support the content strategy. Knowledge of AI content creation tools to help scale global content creation is a plus!

• Measurement + Reporting: You'll develop and evolve our measurement and reporting approach to demonstrate the impact of projects and the function, utilizing social analytics and the tools you identify.

• Collaboration: You'll work collaboratively with the Customer Success, Product, Channel Partners and the Paid Acquisition teams to maximize the value of assets and resources and achieve business objectives.

• Integration: You'll work cross-functionally across global marketing's international markets to stay abreast of integrated campaigns and other initiatives and determine how the social team can best support them.

• Issues Management: You'll support issues management as it pertains to the channel opportunities and objectives both proactively and reactively from customer care to brand needs.

Qualifications:

• Bachelor's degree in Journalism, Communications, Marketing, Advertising, or a related field

• Minimum 8-10 years relevant experience in the technology industry with most recent experience within enterprise, B2B and security technology segments

• Deep knowledge of social media storytelling, platform strategy, audience engagement, and competitive positioning best practices and programming.

• Strong writing and communications skills to ensure captioning, scripting, and copywriting quality.

• Track record of successful collaboration with paid social/acquisition teams.

• Experience working with customer success teams and issues management to provide strategic content recommendations in support of each.

• Results-oriented and heavily experienced with providing robust measurement and tracking insights and turning insights into opportunities.

• Experience using and evaluating social publishing and social listening tools, and the ability to interface directly vendors.

• As cybersecurity is a dynamic industry, high tolerance for change, and the capacity to achieve in a fast-paced, ever-changing environment.

• Strong stakeholder management skills, cultural curiosity and global mindset to understand and communicate with the differing demographic and regional employee populations in the company

• Highly collaborative - you're not afraid to lead or follow and believe in the power of "showing" your work.

• Proficiency with Adobe Creative Suite and native video editing for TikTok and Reels, as well as LinkedIn Live, a plus.

• Experience utilizing AI content creation tools to scale global content creation also a plus.

• Motivated team player with a hands-on mentality and a willingness to explore and try new things - not afraid to roll up your sleeves to meet a goal.

• Highly organized, adaptable and proactive, and able to assess and prioritize on the fly.

• Previous experience with people management strongly preferred.

• Familiarity with Windows/Mac environments and business productivity tools such as Microsoft Office Suite (PowerPoint, Word, Excel), social media listening and publishing platforms (Sprinklr, BrandWatch, Dynamic Signal, etc.) and online content management tools (e.g. Adobe, Drupal etc.)

Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.

The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to [email protected].

Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Applicants must have the right to work in the location to which you have applied.