Assistant Manager, Funnel & Conversion Analyst

General Motors

3.5

(60)

Warren, MI

Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.
  • #JR-202500163

    Position summary

    le keeping the customer at the forefront. A background in research and analytics, with experience in loyalty programs, e-commerce, retail, and/or automotive is highly valued. They should thrive in a fast-paced team environment, demonstrate critical thinking and be results-driven. Most importantly, they are inspired to drive strategic, data-driven innovation to deliver a seamless, best-in-class loyalty rewards experience.

    What You'll Do

    • Document visual representations of high-priority customer experiences and funnels to provide a clear understanding of the customer journey through all relevant marketing touchpoints (i.e., digital, CRM, etc.)

    • Develop a funnel measurement strategy, including KPIs such as drop off rates, number of keystrokes, time to complete and number of clicks

    • Collaborate across internal teams and with external partners to measure and report out on the impact of campaigns, operational issues, customer experience, A/B testing and key performance objectives and business results

    • Coordinate with the creative, channel, and IT teams to ensure that content is tagged/tracked throughout the funnel and measured accordingly

    • Build and maintain analytic reports, datasheets and workspaces to enable and measure key funnel performance

    • Maintain always-on and ad-hoc reporting process and utilize project management and communication skills to set priorities, manage and meet deadlines

    • Derive insights that identify loyalty experience enhancements, market opportunities, optimizations, and solution gaps

    • Synthesize and present findings and recommendations to business managers, internal teams, senior leadership, and organizational stakeholders, as necessary

    Additional Description

    Your Skills & Abilities (Required Qualifications)

    • BA/BS in Marketing, Advertising, Communication, Computer Sciences, Statistics, Business Administration, Economics, or related fields

    • 4+ years related experience in research and analytics, strategy, and planning

    • Familiarization with marketing metrics and retail concepts including the conversion funnel, revenue tracking, website engagement and performance, customer feedback, loyalty, and value streams

    • Experience with automotive industry and/or Loyalty rewards programs a plus

    • Technical skills including experience troubleshooting tag functionality, implementing tag management systems like Adobe Launch or Google Tag Manager, and utilizing data visualization tools like Power BI, Tableau, Google Data Studio

    • Basic understanding of web technologies including HTML, CSS, and JavaScript

    • Advanced oral and written communications skills

    • Strong analytical skills; must be proficient in web analytics tools such as Adobe Analytics and/or Google Analytics and/or Heap, and in analyzing, synthesizing, and interpreting digital data

    • Must be a team builder who can develop and maintain relationships and gain the confidence of other professionals both internally and externally

    • Self-starter, proactive, problem solver; ability to work effectively both independently and collaboratively in a team environment both in-person and virtually

    • Previous experience leading eCommerce and web analytics or intelligence reporting and/or research projects

    • Comfort with ambiguity to handle changing demands and ability to work in self-directed environment with a high sense of ownership and urgency

    • Strong project management, written and verbal communication skills and comfortable finding the meaning in data, turning it into stories and actionable insights and presenting with confidence to multiple audiences across the organization

    This job may be eligible for relocation benefits.

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

    #LI-SS1

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

    Equal Employment Opportunity Statement (U.S.)

    General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Accommodations (U.S. and Canada)

    General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.