Buick GMC Crossover Segment Manager and Buick GMC Product Strategy Manager

content updates and lifecycle enhancements

• Align with marketing on optimized product offering considering dealer feedback, sales performance, etc.

• Align contenting strategy within GM brands

• Maximize digital revenue through thoughtful packaging of hardware digital enablers

• Play a critical role representing Buick and GMC crossover programs at leadership forums

• Significant human resource management responsibility on workload rebalancing, performance management, hiring, coaching, and developing all team members.

Buick GMC Product Strategy : Serve as the voice of Buick and GMC brands, working closely with cross-functional partners to develop BG product strategy.

Core responsibilities:

• Establish a process to ensure BG product strategy is developed with key stakeholder alignment

• Communicate BG product strategy across all key stakeholders

• Execute strategy consistently, including escalation and deviation

• Global alignment with other regions

• Support BG-related portfolio activities with portfolio planning team

• Collaborate with Design teams on future vision, concepts, and brand strategy

• Develop BG strategic point of view for ad hoc topics that have impacts across the portfolio

• BG's single point of contact for strategic technology discussions from ideation to execution/rollout.

• Champion and navigate strategic corporate initiatives with customer-first mindset

Required Qualifications

• +7 years of automotive cross-functional experience in marketing, product development, market research, planning

• Understanding of program segment and role of brand within global product portfolio

• Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior

• Strong capability in strategic & innovative thinking, cross-functional collaboration, dealing with ambiguity, taking initiative, leadership

• Ability to speak fearlessly the Marketing POV while seeking to understand cross-functional viewpoints

• Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations

• Ability to communicate clearly and succinctly in a variety of communication settings and styles - written and orally

• Ability to concisely frame issues, draw conclusions, and make recommendations to leadership

• Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums

• Ability to effectively manage multiple projects and assignments on time and with attention to detail

• Ability to work evening and early morning hours to support discussions with program teams (all homeroomed in Korea)

• Bachelor's degree

Additional Description

Preferred Qualifications

• Product Marketing experience is highly preferred.

• Familiarity with GM global vehicle development, pricing, and marketing launch processes.

• Familiarity with GM product and marketing systems and databases: PPC, PCAT, CR/DN, VCPS, Global Information Center, Competitive Product Database, Sales and Registration Reporting, New Vehicle Customer Studies.

• Master's degree in Business Administration preferred.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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