Manager, OnStar Brand Strategy

our target audience, a creative thinker with a strategic mindset and a passion for building narratives. Please be prepared to walk us through 2-3 campaigns you've led.

What You'll Do:

• Lead the creation and execution of innovative OnStar campaigns that resonate with diverse audiences across global markets.

• Ensure campaigns align with OnStar's business objectives.

• Define OnStar brand elements, including brand architecture, messaging, value proposition, voice, and tone, to ensure consistency across all channels.

• Ensure all campaigns maintain OnStar's brand integrity and consistency across different regions and tiers, adhering to brand guidelines and tone.

• Creating brand guidelines and standards to maintain brand integrity and coherence in visual and verbal communications.

• Using global brand health trackers and creative effectiveness studies, monitor and evaluate brand performance metrics and KPIs, adjusting strategies to optimize brand awareness and perception.

• Work closely with your peers in marketing strategy and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective campaigns

• Monitor and analyze competitor branding strategies and market dynamics to identify growth opportunities.

• Present brand strategies, recommendations, and performance reports to senior management and stakeholders.

Additional Description

Your Skills and Abilities (Required Qualifications):

• Bachelor's degree in marketing, advertising, business, or a related field.

• Minimum of 7-10 years of experience in advertising/marketing, with at least 3-5 years in a global or regional role within the automotive industry or a similarly dynamic industry

• Proven experience in managing large-scale, multi-market campaigns

• Strong understanding of both digital and traditional advertising channels

• Prior leadership experience, effective communicator, and strong project management skills.

• Ability to work in a fast-paced, dynamic environment with multiple stakeholders

• Experience in cross-cultural communication and a strong understanding of global market nuances.

What Will Give You a Competitive Edge (Preferred):

• Master's degree

• Experience working in a subscription services company

• Experience working with and managing large budgets

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