Marketing Communications Specialist - Buick GMC

projects with Agency Partners

• Manage project timelines, and approvals to ensure smooth execution of campaigns

• Coordinate with creative agency and global team to ensure timely delivery of advertising materials and alignment on go-to-market plans

• Ensure social media content reflects the brand's tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables

• Contribute to the strategy and planning for annual Agency brief

• Approve all consumer facing assets and ensure brand consistency and adherence to brand guidelines across all materials

• Stay up to date with industry trends, platform updates, and emerging advertising technologies

• Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S.

Additional Description

Required key skills, competencies and knowledge:

• A strong understanding of marketing principles and best practices

• Passion for storytelling

• An analytical mind to understand data and turn insights into action

• Ability to work effectively with cross-functional and cross-country teams

• Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace)

• Strong organizational and project management abilities

• Excellent written and verbal communication skills

• Excellent judgment and ability to make informed decisions

Background/Experiences

• Bachelor's degree in Marketing, Communications, Advertising, or a related field

• Experience working with various advertising platforms, including Google Ads, social media advertising, and other digital channels.

• Strong understanding of social media platforms, content best practices, and the ability to identify and leverage real-time social media moments to enhance campaign relevance

• Experience working at or closely alongside a Creative Agency is a significant asset

• Experience with media strategy, planning and monitoring campaign performance is an asset

• Marketing communications experience (brand, retail, advertising)

• Ability to travel across Canada for various events

• Product knowledge considered an asset

• Bilingual considered an asset

• Minimum 3+ years of relevant experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;

• Healthcare, dental, and vision benefits;

• Life insurance plans to cover you and your family;

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;

• GM Vehicle Purchase Plan for you, your family and friends..

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations (U.S. and Canada)

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