Parts Marketing Brand Lead

nt, integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.

What You'll Do (Responsibilities):

• Lead marketing plan execution through development of advertising campaign content and deliverables, with a focus on growing consideration and conversion.

• Lead GM parts brands' social media strategy

• Act as lead client with agency partners, ensuring clear direction and objectives are provided - write briefs, review and approve creative

• Actively pursue synergy opportunities with adjacent business channels

• Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.

• Lead integration with all functional partners (PR, Media, Digital, CRM, Social, Promotions, Measurement, Product Information, Communications, and Shows/Events), to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy and flawlessly executed

• Manage budgets on a timely and accurate basis

Yours Skills & Abilities (Required Qualifications):

• Bachelor's degree required in Marketing, Business or related field

• 5-10 years relevant Marketing experience

• Has an inquisitive, can-do attitude and wants to win!

• Relentless Commit to Customers focus

• Creative idea generator with an Innovate Now and Embrace Change mindset

• Able to develop a Own the Outcome strategic plan and lead organization through launch execution flawlessly

• Collaborative, Lead as One Team relationship builder- position works extensively with all business functions

• Self-starter with a drive for innovation and sales results

• Works well under pressure, ambiguity, and with tight deadlines

• Foster a metrics- based approach to glean insights and drive the business forward

• Can prioritize with strategy in mind, well organized and detail oriented

• Confident communicator/presenter

• Ability to travel up to 10%

What Can Give You A Competitive Edge ( Preferred Qualifications)

• Master's preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-AP1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.