Search Strategy Assistant Manager

General Motors

3.5

(61)

Warren, MI

Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.
  • #JR-202508812

    Position summary

    as judgment on significant matters of strategy and activation collaborating with the Strategy Manager.

    Major Duties and Responsibilities:

    • Strategy Development & Execution: Develop and implement paid search strategies aligned with business goals. Oversee operational plans, analyze data, and resolve issues. Use judgment to create programs and strategies that meet annual objectives

    • Indirect Team Leadership & Mentorship: Communicates recommendations and results effectively across job areas. Actively listens and responds to colleagues' concerns to engage them towards goals. Promotes cooperation and explains information to subordinates and peers. Mentors' junior employees, providing coaching on difficult issues. Builds teams with the right mix of talent and experience, making intentional hiring decisions. Recognizes and rewards development both publicly and privately

    • Stakeholder Management: Manage key stakeholder relationships, providing strategic recommendations and performance updates. Handle diverse challenges with multiple moving parts, developing plans and viewing the whole picture. Work independently, with reviews at critical points

    • Budget Management & Forecasting: Develop and manage paid search budgets, forecasting performance and ensuring efficient resource allocation

    • Performance Analysis & Reporting: Analyze overall program performance, identify trends, and provide strategic insights to stakeholders

    • Innovation & Best Practices: Stay current with paid search trends and best practices, implementing new strategies and technologies. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.

    • Cross-Functional Collaboration: Collaborate with other marketing teams (e.g., SEO, social media) for integrated efforts. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.

    • Stretch Projects & Challenges: Addresses broad challenges by independently analyzing options and breaking them into actionable initiatives. Identifies opportunities to improve processes, services, and structures. Drives change through persuasion, overcoming differing opinions and past practices.

    • Independent & Cross Team Leadership: Provides technical expertise and supports team interactions with other departments. Drives team results, determines resources, and receives general management guidance. Enhances relationships with senior partners, using data to demonstrate project value and address concerns. Handles diverse challenges with multiple moving parts, developing plans and viewing the whole picture.

    • Critical Analysis of AI: Using your search expertise guide GMs strategy through the changing landscape, by adapting current approach and testing new opportunities in the space (Organic + Paid)

    Additional Description

    Requirements:

    • Bachelor Degree

    • 5+ years of experience in paid search marketing, with a proven track record of success.

    • Deep understanding of paid search principles, best practices, and emerging trends.

    • Strong leadership and management skills, with experience managing a team.

    • Excellent analytical, problem-solving, and strategic thinking skills.

    • Exceptional communication, presentation, and interpersonal skills.

    • Experience in client communication and management.

    • Proven ability to develop and execute successful paid search strategies.

    • Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

    • #LI-MO1

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

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    Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.