Area Sales manager

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• Own and deliver on sales revenue goals, ensuring alignment with the company's overall sales policy.

Market & Business Development:

• Identify and acquire new customers within the food service (HoReCa), FMCG, and food ingredients sectors.

• Expand business relationships with existing customers to maximize revenue potential.

• Conduct market research to analyze trends, competitive landscape, and customer needs.

Customer Relationship Management:

• Develop and maintain long-term partnerships with key stakeholders across the assigned region.

• Work closely with cross-functional teams (marketing, R&D, supply chain) to ensure seamless customer service.

• Address customer concerns, provide product solutions, and enhance overall satisfaction.

Sales Operations & Reporting:

• Prepare and execute quarterly and annual sales forecasts based on market demand and competitor analysis.

• Monitor and analyze sales performance, initiating corrective actions where necessary.

• Maintain detailed sales reports, activity logs, and market intelligence to support data-driven decision-making.

Marketing & Promotional Activities:

• Plan and oversee the execution of marketing initiatives, including Customer Innovation Days, promotional events, and product launches in collaboration with the marketing team.

• Ensure brand visibility and penetration in the assigned territories.

Team Leadership & Collaboration:

• Lead, mentor, and manage a team of Territory Sales Managers (TSMs), Sales Executives, and Senior Sales Executives.

• Set performance targets, provide training, and conduct regular performance evaluations.

• Work closely with the sales team to align regional sales activities and drive business growth.

• Foster a collaborative culture within the team to enhance productivity and innovation.

3. Scope:

• Leads in achievement of Sales Revenue, Contribution Margin, Operating Income

• Development of annual PAGs and achievement of reviews in the timeline required by the organization.

4. Problem Solving/Decision Making:

• Development of customer account plans to achieve required financials goals. Development and execution of plans to meet customer business needs due to internal challenges or changing market conditions.

• Management of customer needs and communications internally and externally impacting the customers.

5. Working Relationships:

Internal

• Reports to Regional Sales Manager

• Geographic coverage - India

• Work Location - Tamil Nadu and Kerala

• Strong relationship required with other BD functions (R&D, Culinary, Marketing)

• Frequent contact with Global Sauces / liquid blend Sales team

• Frequent contact with commercial and supply team members.

External

• Top to top relationships with customers, suppliers

• Represents company at industry events as appropriate.

6. Qualification and Experience:

• 10+ years of experience in sales management, preferably in B2B food sales, FMCG, HoReCa, or food ingredients.

• Strong expertise in territory management and key account development.

• Proven track record of achieving and exceeding sales targets.

• Excellent relationship-building skills with a customer-centric approach.

• Strong analytical and strategic thinking abilities.

• Experience in leading and managing a sales team, including TSMs, Sales Executives, and Senior Sales Executives.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).

• MBA in Marketing or a related field is preferred.

8. Competencies

Competency List

• Creating New & Different: Strategic Mindset
• Understanding the Business: Customer Focus
• Understanding the Business: Financial Acumen
• Focusing on Performance: Drives Results; Ensures Accountability
• Influencing People: Drives Engagement
• Being Flexible and Adaptable: Situational Adaptability
• Managing Execution: Plans and Aligns
• Optimizing Diverse Talent: Builds Effective Teams
• Being Authentic: Courage