ernal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
- Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
- Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
- Partner closely with product to manage plan and execution of technical updates
Strategy & Leadership
- Own channel-level forecasting, budget planning, and performance reporting
- Identify new channel opportunities and run structured tests to expand reach and efficiency
- Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
What You'll Need
- Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
- Proven track record managing significant media budgets ($15M+) in a B2C environment
- Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Working knowledge of SEO/AEO best practices and experience managing agency relationships
- Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
- Experience managing, mentoring, and developing direct reports
- Excellent communication skills; able to present complex performance data to non-technical stakeholders
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $150,000 - 180,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
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