Growth Marketing Manager, Paid Search

ty to help define our performance marketing strategy through consumer insight as we accelerate our existing growth trajectory.

Specific responsibilities:

• Plan, implement, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms.
• Manage multi million dollar budgets with an eye on maximizing marginal return using revenue and cost curves.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Then report those learnings to the broader team.
• Keep an eye on competitors in the FSA & HSA space and understand how their activity could be impacting Health-E's performance.
• Ensure all campaigns comply with industry and search engine guidelines. Stay updated on the latest trends and best practices to apply them effectively.
• Research and inform our transition to an AI-driven search ecosystem
• Provide insight into organic search opportunities and liaison with both an outside agency and internal stakeholders to drive SEO strategy and opportunities.

What you'll need:

• A minimum of 5 years of hands-on experience managing PPC campaigns, with a strong focus on Google AdWords. Experience with other PPC platforms (e.g., Bing Ads, Gemini) is a plus.
• A fundamental understanding of performance marketing and marketing analytics.
• Proficiency in analyzing and deriving meaningful insights from large data sets.
• Able to showcase strong expertise in data analysis with tools like Excel and Google Sheets.
• Familiarity with SEO principles, keyword research tools, and landing page optimization best practices.
• Excellent verbal and written communication skills, with the ability to distill complex data in a clear and understandable manner to stakeholders at all levels.
• Strong organizational and project management skills, with the ability to handle complex campaigns simultaneously across multiple ad channels.
• Nice to have: Experience working with 3rd party tools and analytics such as Mixed Media Modeling Partners.

Compensation:

Compensation: $90,000 - $110,000

Discretionary Annual Bonus Eligibility: Up to 15%