Regional Marketing Manager - Europe (f/m/d)

y sales organizations, communications and government relations, and marketing teams to align on strategic priorities and objectives

• Map and understand local customers' decision journeys to develop promotional plans to improve customer engagement, lead generation and company positioning.

• Support definition and implementation of regional strategy by:

  • Analyzing markets by leveraging company's business intelligence platforms and other relevant sources to identify business opportunities, determine customer requirements, and inform growth segment strategies.

  • Monitoring and analyzing competitors' activities

  • Working in coordination with regional sales operations, global marketing and sales and relevant functions to provide data-driven insights for strategic planning

  • Developing and maintaining databases and dashboards to track key market metrics and performance indicators

  • Communicating findings and recommendations through clear and concise presentations, charts, and graphs

• Localize global value propositions and segment marketing strategies for relevant market segments to meet regional customer needs

• Plan and develop strategic marketing programs to generate qualified leads and grow sales in line with regional growth strategies (Account-Based Marketing, marketing automation lead nurturing campaigns, , marketing content development (blogs, white papers, advertising, etc.), and other high-impact promotional programs. Deliver on regional marketing plan in conjunction with the global marketing team and regional sales leaders with a focus on business profitable growth

• Be the regional point of contact for global marketing campaigns and platforms (Eloqua, digital applications, etc.), working closely with digital communications.

• Work closely with the events team to align messaging, objectives and KPIs for strategic events (tradeshows, conferences, customer events) in the region, collaborating with cross-functional/cross-business teams

• Drive metrics-based reporting across the region to show marketing ROI for money spent

• Analyze the performance of marketing campaigns to support YOY improvement of spend, real-time campaign adjustment, and detailed insights on customer/prospect interest

• Be accountable for annually set KPIs to measure performance and link activities to pipeline

• Design and lead together with regional businesses regional customer journeys that ensure the right people are targeted, at the right time, with the right messages

Your background

• B.A./B.S. degree and a minimum of 5+ years' experience in strategic marketing, product marketing, business development in a B2B environment (technical, industrial or energy/power segment preferred)

• Strong analytical skills with the ability to interpret complex data and draw actionable insights.

• Proficiency in data analysis tools and software (e.g., Excel, Power BI, Python).

• Excellent communication and presentation skills.

• Ability to work collaboratively with cross-functional teams

• Experience with the direct project management - end-to-end from planning to delivery - of marketing campaigns, and demand generation initiatives

• Experience in marketing metrics, ROIs and reporting

• Basic understanding of lead generation and marketing automation (preferably with Eloqua) and SFDC

• Fluent command of English, both written and spoken, other languages an advantage

• Willingness to travel on business assignments

• Flexible with demonstrated experience in leading and managing change communications

• Strong project management, prioritization, and organizational skills with top-notch attention to detail and the ability to move projects forward independently in a fast-paced environment

• Strong relationship management skills with internal and external partners at all levels

• Passion for innovation and bringing fresh ideas to the table

More about us

• You will do enriching work, as part of a dynamic, passionate, and collaborative team which is committed to innovation and continuous improvement

• You will be stretched, encouraged, and supported to grow - we pride ourselves on providing strong learning and development opportunities

• We offer an environment that fosters collaboration, connection, and diversity of thought

• Our culture is one of a kind: Come as you are and bring your unique attributes, passion and drive to Hitachi Energy, contributing to making us 'the place to be' and to our purpose of advancing a sustainable energy future for all

• Flexible working, including hybrid/remote working opportunities

• A competitive compensation and benefits package

Apply now

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