Marketing Analytics and Reporting - Senior Data/ Business Analyst- Assistant Vice President

sed to assess campaign performance, channel effectiveness, and funnel outcomes

• Leading the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation
• Serving as a subject matter expert for marketing performance reporting, proactively identifying trends, issues, and optimization opportunities
• Driving the transition from manual reporting to scalable, standardized, and self-service dashboards
• Analyzing and synthesizing data from multiple Martech and CRM platforms, including GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove, and related sources
• Validating data accuracy across systems and proactively identifying discrepancies, tracking gaps, and data quality issues
• Partnering with CRM and marketing operations teams to influence how data pipelines, schemas, and reporting views are structured
• Supporting and reinforcing UTM standards and campaign tracking governance to ensure consistent attribution and measurement
• Helping maintain structured campaign hierarchies (e.g., parent/child campaigns) to enable reliable reporting
• Contributing to the definition and documentation of metrics, KPIs, and reporting standards used across marketing and sales
• Partnering with marketing, sales, and various stakeholders to translate business goals into effective reporting and insights
• Communicating insights, assumptions, and limitations clearly to both technical and non-technical audiences

Required qualifications:

• +6 years of experience in data analysis, business analytics, marketing analytics, or campaign reporting
• Strong experience supporting B2B marketing analytics, preferably in FinTech, Financial Services, SaaS, or enterprise environments
• Advanced expertise in Tableau, including dashboard architecture, complex calculations, and performance optimization
• Hands-on experience with GA4, Salesforce, HubSpot, and digital marketing platforms
• Advanced Excel skills for data analysis, validation, and complex reporting workflows
• Proven ability to operate independently and take end-to-end ownership of analytics deliverables
• Strong analytical judgment and comfort working with imperfect or evolving data
• Excellent written and verbal communication skills, including experience presenting insights to senior stakeholders

Nice to have:

• Experience with web tracking or tag management (e.g., Google Tag Manager)
• Familiarity with attribution models and conversion path analysis
• Exposure to additional BI tools such as Looker Studio or Power BI
• Experience helping organizations mature analytics practices through standardization and automation

This role is central to strengthening how marketing performance is measured, understood, and trusted across the organization. You will have ownership over critical reporting used by senior stakeholders and the opportunity to meaningfully improve analytics practices over time without unnecessary over‑engineering.

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day (Friday).

Benefits

iCapital offers a comprehensive benefits package that includes a total compensation program consisting of competitive salary, annual performance bonus, and equity for all full-time employees; healthcare with 100% employer-paid health and dental insurance.

For additional information on iCapital Network, please visit https://www.icapitalnetwork.com/about-us Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc