cs & Computational Sciences
Job Sub Function:
Business Intelligence
Job Category:
Professional
All Job Posting Locations:
Mongkok, Kowloon, Hong Kong
Job Description:
Overall Objectives:
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Drive innovation & transformation through business insight generation & execution to deliver organizational business growth & commitment
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Drive commercial excellence through supporting DAS/TA analytics to enhance commercial/ promotional effectiveness
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Develop and drive data governance policy and operation process to ensure data quality
Role & Responsibilities:
- Lead and deliver analytics of organizational performance, competitive environment, customer engagement activities, brand KPIs, target & resource allocation with recommendation on improving commercial effectiveness
- Drive value excellence, customer experience quality and marketing effectiveness/ capabilities through measurement & analytics with recommendation on improvement plan for DAS/TA/Brand
- Collaborate with Omnichannel Marketing to support data & insight generation from digital and omnichannel strategies
- Facilitate and support analytics for business planning (LRFP & BP) and business reviews
- Lead IT and stakeholders collaboration for data infrastructure and foundation building/ enhancement
- Capabilities building and mindset shaping on data analytics across commercial function
- Design and deploy SOP for data governance
- Support N. Asia CE/ SFE/ Insight initiatives to enhance synergy and effectiveness