Product Director (Senior Manager), Professional Promotion Marketing, Lung Cancer

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The Product Director will be accountable for understanding and implementing strategies to influence treatment in the lung cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the lung cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with lung cancer.

Position Description:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals

• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with both internal and external stakeholders, including: Agencies of Record, Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, Regulatory and key internal partners

• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies

• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team

• Develop HCP non-personal promotions strategy and execution that compliments the broader brand strategy and field direction.

• Lead the brand's transition through JET digital and the onboarding of the new Media Agency of Record

Qualifications

Requirements:

• A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.

• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge

• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields

• Proven proficiencies in marketing, project management, and clear communication.

• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• People leadership experience

• Experience in oncology

• Experience in HCP non-personal promotion strategy and omnichannel execution

• Experience with product launch preferred

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.