Strategic Marketing Associate Director [JLABS Korea]

to advance transformative healthcare solutions that improve the lives of people around the world and, in so doing, to deliver value to Johnson & Johnson ("J&J"). JJI accomplishes this by catalyzing new science and technology through collaboration and exchange of ideas. This growing team is looking for a colleague inspired to help build and innovate new ways of fostering a productive life-science ecosystem.

Johnson & Johnson Innovation - JLABS (JLABS) is the largest global network of open innovation ecosystems, enabling and empowering emerging companies with the knowledge, experience, partnerships, and venture connections across a broad healthcare spectrum including pharmaceutical, medical device, consumer, and health tech sectors. Our goal is to catalyze and accelerate the delivery of lifesaving, life-enhancing solutions to patients around the world. JLABS is a no-strings-attached model, which means innovators are free to develop their science and technology while holding on to their intellectual property. JLABS also produces campaigns to seek out the best science and technology called QuickFire Challenges.

The Strategic Marketing Associate Director will work in partnership with regional team members to develop a cohesive strategy with specific objectives to engage with the Korea the life science ecosystem and attract and develop the highest potential innovators both locally and globally.

This role is responsible for supporting external engagements that advance our business objectives, drive awareness and advance organizational and partner reputation as well as fostering a community of innovators.

This role reports to the Head of JLABS Korea with a dotted line to Innovation Activation Regional Lead, Asia Pacific.

Responsibilities :

• Lead JLABS Korea strategic marketing efforts, to support business targets, including setting specific marketing strategy, goals, objectives and plans for South Korea.

• Trusted business advisor and subject matter expert to Head of JLABS Korea.

• Understand the marketplace and industry dynamics and forecast market trends.

• Conduct deep analyses to evaluate the competitive landscape, opportunities, and risks.

• Generate innovative ideas to promote our brand, our mission, our ecosystem, and our portfolio of companies, including digital campaigns, external engagements, programming, sponsorships, and symposiums.

• Operationalize plans including metrics generation, data analysis, market insights and budget management.

• Report and socialize key findings with the teams, translating results into clear, concise presentations and written reports.

• Manage ongoing relationships with key internal and external stakeholders including strategic marketing partners, industry professionals, trade associations, government, academia, key opinion leaders and potential sponsors.

• Lead and leverage presence at regional conferences (via sponsorships, speaking engagements, event planning, advertisements, booths, speaker opportunities, etc.).

• Use customer feedback to improve performance of JLABS and its brand across South Korea

• Coordinate and manage high visibility visits, both internal and external.

• Responsible for growing brand awareness in South Korea and to raise the profile of Korean innovation around the world

• As needed, identify new as well as scale marketing systems and processes for growth (e.g., contact database, email marketing, event management, digital analytics, and online community management).

• Support corporate identity through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).

• Support regional and global marketing workstreams.

• Accountable for JLABS Korea activation budget and responsible for forecasting. monthly/quarterly including yearend reporting.

Qualifications

• A minimum of a bachelor's degree in marketing, Communications, Business, or a related discipline is required.

• Bilingual, fluent in Korean and English

• A proven performer with a minimum of 7-10 years of brand/product marketing and events experience is required.

• Experience developing program content and advertising is required.

• Analytical skills are required.

• Experience in budget forecasting and planning is required.

• Exceptional writing skills are required.

• E-Marketing, social media, and digital marketing experience required.

• Experience in using digital systems for content marketing, event management tools and online tools is required.

• Good people skills, able to influence management and work cross-functionally.

• Strong organizational skills with ability to prioritize.

• Strong personal leadership skills.

• Must be able to organize work towards deadlines and priorities daily.

• Customer service oriented.

• Demonstrates inclusive leadership.

• Team leadership and management experience is preferred.

• Experience within a healthcare setting or industry association is preferred.

• Experience in strategy development and management of social media is preferred.

• Experience working with and managing vendors, consultants, and budgets is preferred

BE VITAL in your career. Be seen for the talent you bring to your work. Explore opportunities within the Johnson & Johnson Family of Companies.

Reference - News Article about JLABS

[How to apply]
https://www.careerhub.jnj.com -> Search Requisition number " 2406172669W " -> "Apply Now"

[Resume format]

Resume, CV, Coverletter in Word or PDF format

[ 유의사항 ]

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Qualifications

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