#12264
easures usage to enable insight driven decisions in partnership with Marketing Analytics
Drive personalization strategy across marketing properties to driver greater engagement with clients through our web experience
Ensure high-quality implementation and delivery of website content & site personalization experiences to support web & related business stakeholder strategies, in accordance with brand & web best-practices.
Initiate/drive qualitative web experience assessments to improve outcomes on web properties
Create and maintain guidelines for the look and feel of the Internet and Intranet properties
Align with UX and IT teams to identify opportunities for web testing and assist in designing and implementing A/B and multivariate tests
Work closely with IT staff to assure that interactive web applications work correctly
Conduct A/B testing to optimize messaging and CTAs
Recommend site improvements based on data and conversion optimization best practices
Oversee digital marketing functions including SEO and paid search to drive marketing vision across all channels
Partner with Marketing Operations and Global Digital teams on website and lead tracking
Own monthly website reporting and develop a framework for measuring engagement and conversion
Develop and maintain web SOPs and training documentations
Collaborate to define relevant customer touch points including websites, mobile websites, etc. through participation in the creation of user flows and user experience requirements
Define opportunities to simplify client experience across web properties and beyond
Manage a team to support digital web initiatives
Qualifications
10+ years' hands-on experience in direct B2B or B2C web, ecommerce, intranet and digital marketing
BA/BS degree in marketing, communications, technology or related field preferred
Previous experience in a people-manager role
Knowledge, Skills, and Abilities
Knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design
In-depth knowledge of SEO, affiliate marketing, email and social media
Experience with web content management systems (CMS) and personalization technology
Proven track record of driving client engagement through web properties and a deep understanding of how web sites alongside other traditional and digital channels to drive conversion
Ability to manage multiple initiatives and assess priorities based on impact
Intermediate to proficient knowledge of HTML, CSS, JavaScript & similar front-end web development languages
Understanding of A/B multivariate testing strategies and digital personalization tools
Strong analytical skills with proficiency in Google Analytics and Tableau
Must have successful cross-departmental collaboration experience/skills
Excellent communication, presentation, and storytelling skills
Experience in a highly agile/scrum environment
Experience with HCL, WordPress and CMS capabilities
About Us
Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter.
Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.
Au sujet de Konica Minolta
Solutions d'affaires Konica Minolta (Konica Minolta) a entamé son parcours il y a plus de 150 ans, avec la volonté de voir et de faire les choses autrement. Elle fait équipe avec ses clients pour donner forme à leurs idées en appuyant leur transformation numérique grâce à un riche portefeuille de solutions pour un milieu de travail connecté et futé. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de sécurité vidéo et des services d'impression gérés ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'année 2025 marque le 20e anniversaire de l'entrée de Konica Minolta dans le marché de l'impression de production; l'entreprise souligne « 20 années d'excellence, d'innovation et de résultats » tout en continuant d'être une figure de proue dans l'impression numérique commerciale. C'est aussi l'année où la marque bizhub de Konica Minolta célèbre ses 20 ans, au cours desquels la gamme a révolutionné la technologie de bureau, redéfini les processus des entreprises, et évolué continuellement pour répondre aux besoins des milieux de travail modernes, mue par les avancées technologiques et la volonté d'innover. Konica Minolta est fière de faire partie du palmarès 2025 des meilleurs grands employeurs d'Amérique de Forbes, d'avoir figuré à plusieurs reprises au palmarès CRN des 500 fournisseurs de services gérés, d'avoir été nommée la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions par Brand Keys pendant 18 années consécutives, et de s'être vue décerner les prix BLI « A3 Line of the Year » 2021 et 2025 et « Most Colour Consistent A3 Brand » 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.
Konica Minolta fonctionne selon un modèle de services partagés nord-américain qui permet d'harmoniser les priorités transfrontalières et d'améliorer la prestation de services aux organisations opérationnelles. Le modèle combine des fonctions de service américaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaîne d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.
EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
Solutions d'affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.