Sr Manager - Loyalty Program

ions to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.

What you will do

• Lead the design and execution of loyalty-focused initiatives aligned to broader customer and enterprise strategies.

• Translate customer insights, market research, and business needs into actionable strategies and innovation opportunities.

• Define initiative objectives, success metrics, and implementation plans, ensuring initiatives are on time and on budget.

• Collaborate cross-functionally with Digital, Finance, Store Operations, Marketing, and Enterprise Strategy to deliver loyalty initiatives with operational feasibility and customer impact.

• Build cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.

• Develop compelling, data-backed business cases and partner with Finance to assess initiative performance and ROI.

• Present initiative roadmaps and progress to senior leadership, with clear articulation of value, impact, and learnings.

• Partner with analytics and customer insights teams to evaluate initiative performance and identify areas for optimization.

• Collaborate with Digital Experience and Technology teams to ensure loyalty initiatives are seamlessly integrated into the customer journey across channels.

• Maintain awareness of industry trends, competitor activity, and emerging technology to inform initiative design and refinement.

• This position manages/supervises people.

Required Qualifications:
• Bachelor's Degree in Business, Marketing or related field or equivalent experience and 8-10 Years General Marketing Experience
• 6-8 Years CRM and Loyalty Experience
• 3-5 Years People Leadership Experience

Preferred Qualifications:
• Experience working with marketing technology
• Experience working closely with senior leadership

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.