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Area Sales Manager, CT/MA/RI

Mark Anthony Group

Boston, MA

#AREAS005420

Position summary

petitive landscape, and leveraging strategic sales enablement tools (i.e., surveys, photos, etc.)

  • Maintain presence in-trade and activate grassroots marketing (10-15% of time). Lean in on national and regional initiatives with the start-up nature of the business.

Key Metrics & Financial Targets:

  • Volume 40% - deliver the market level LRB ABP Volume ambition

  • Wholesaler execution 25%-meeting local distribution levels and display targets across entire wholesaler/broker universe of accounts

  • Retail Execution 25%-meeting distribution and display targets across TSR owned and managed subset of accounts

  • Investment 10% - maximizing in market managed funding to 100% usage, inclusive of our Wholesaler Partner support commitments.

Own:

  • Market Level KPIs catered to LRB specific objectives

  • Wholesaler/Broker execution within key accounts

  • TSR owned and managed outlet performance, across top 75-100 accounts

Influence:

  • External Sales teams to win share of mind, and prioritize LRB execution as an incremental focus point to Mark Anthony Brands

Veto:

  • Wholesaler executional expectations that do not meet the needs and competitive measuring stick within the LRB dedicated space.

Critical Relationships:

  • Regional Sales Manager - LRB (Direct Line Manager)

  • Regional MABI Sr. FSMs/FSMs

  • LRB National/Strategic Accounts

  • LRB Marketing

  • Key Account Retail Execution

  • Wholesaler Large/Small format Channel Manager Stakeholder Engagement

  • Grassroots Marketing Efforts Within Region

Skills Needed To Be Successful:

  • Outstanding sales experience and track record in CPG industry (Beverage Preferred)

  • Distributor and/or Supplier experience preferred

  • 3+ years' experience displaying dynamic leadership skills to manage and motivate third party sales teams preferred

  • Excellent communication skills, including presentation and training ability

  • Must be proficient in Microsoft Excel and PowerPoint

Extraordinary Leadership Expectations:

  • Daringly Disruptive - We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.