#AREAS005420
petitive landscape, and leveraging strategic sales enablement tools (i.e., surveys, photos, etc.)
Maintain presence in-trade and activate grassroots marketing (10-15% of time). Lean in on national and regional initiatives with the start-up nature of the business.
Key Metrics & Financial Targets:
Volume 40% - deliver the market level LRB ABP Volume ambition
Wholesaler execution 25%-meeting local distribution levels and display targets across entire wholesaler/broker universe of accounts
Retail Execution 25%-meeting distribution and display targets across TSR owned and managed subset of accounts
Investment 10% - maximizing in market managed funding to 100% usage, inclusive of our Wholesaler Partner support commitments.
Own:
Market Level KPIs catered to LRB specific objectives
Wholesaler/Broker execution within key accounts
TSR owned and managed outlet performance, across top 75-100 accounts
Influence:
External Sales teams to win share of mind, and prioritize LRB execution as an incremental focus point to Mark Anthony Brands
Veto:
Wholesaler executional expectations that do not meet the needs and competitive measuring stick within the LRB dedicated space.
Critical Relationships:
Regional Sales Manager - LRB (Direct Line Manager)
Regional MABI Sr. FSMs/FSMs
LRB National/Strategic Accounts
LRB Marketing
Key Account Retail Execution
Wholesaler Large/Small format Channel Manager Stakeholder Engagement
Grassroots Marketing Efforts Within Region
Skills Needed To Be Successful:
Outstanding sales experience and track record in CPG industry (Beverage Preferred)
Distributor and/or Supplier experience preferred
3+ years' experience displaying dynamic leadership skills to manage and motivate third party sales teams preferred
Excellent communication skills, including presentation and training ability
Must be proficient in Microsoft Excel and PowerPoint
Extraordinary Leadership Expectations: