Associate Manager, Partnerships & Events

brand ambassadors, ensuring they embody the brand identity and effectively communicate key messages.

• Partner with agencies to deliver best-in-class activation programs and influence & amplify activations that drive sales and brand love, utilizing influencers, digital media, earned media etc.

• Ensure consistency in brand messaging and representation across all grassroots marketing efforts, maintaining a cohesive brand image. Develop brand playbook inclusive of execution standards and best practices.

• Responsible for overall execution, stakeholder & agency management, metrics & reporting, budget management

Key Metrics & Financial Targets:

• Delivering on brand goals, including Trial %, sampling metrics

• Brand Awareness and Brand Health growth

• Delivering on Retailer & Sales team objectives, incl. Volume, Dollars Sales

• Consumer engagement & connections impact

• Maintaining category and functional expertise

• Managing to agreed-upon A&P budget

Own:

• Development and execution of national sampling, events and grassroots marketing strategies and plans, in collaboration with internal and external partners

• Relationships with new and existing vendors / partners to drive market penetration and consumer/shopper engagement

Influence:

• National A&P budget, allocation

• Stakeholder management including Internal (Marketing, Sales, Finance) and External (customers, partners, agencies) to build best in class programming

Veto:

• Ambassador programs or local events that do not match global brand guidelines or brand growth aspirations

Critical Relationships:

• National Brand Team (Media, Shopper)

• National & Regional Sales, Finance

• MAG Trade Marketing, Global Brand

• National Retail Sampling, Brand Ambassador and Grassroots playbooks, calendars

• In Market execution

Skills Needed To Be Successful:

• 3-5 years CPG marketing experience, ideally in Food & Bev

• Proven track record of driving business growth through field marketing, including scaled retail sampling efforts, grassroots events & ambassador programs

• Hands-on, self-driven, self-motivated, execution-oriented, with a can-do collaborative approach.

• Hands-on project management experience running multiple initiatives and deliverables simultaneously.

• Proven ability to think creatively, coupled with strong analytical skills

• Experience and confidence in communicating with cross-functional teams- both internal and external (e.g., customers and distributors)

• Ambitious, growth mindset, with an ROI-driven approach.

Extraordinary Leadership Expectations:

• A passion for pipeline and demand generation and a metrics driven approach

• Ability to think BIG, ambitiously curious and daringly disruptive to develop and deliver new programs that set us apart and breakthrough with consumers.

• Agility- ability to adapt quickly to internal and external factors

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $67,000 to $84,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth