Brand Manager, Spirits - Toronto

leading and managing all brand building programs for a portfolio of Spirit brands. This role is accountable for developing strategic and tactical consumer plans, commercializing a range of products, building brand strength, and acquiring market share to achieve financial objectives.

Brand Management

• Lead the development of the Annual Brand Plan for the Spirits Category in an effort to drive brand presence, revenue and market share objectives. Work with the Senior Brand Manager to plan fiscal volumes, budgets and programming.

• Analyze commercial and brand health data in order to translate insight into action. Commercialize new brands and skus and hone communications to deliver on brand objectives. 

• Build compelling sales presentations decks to support sales team training and support coast-to-coast sell in initiatives 

• Collaborate with Trade Marketing and Sales teams to develop and manage the execution of tactical promotional plans including merchandising, value adds and field campaigns such as tastings.   

• Development and execution of pricing strategy 

• Develop and implement channel strategies for retail and on-premise channels 

• Keep the Spirits portfolio top of mind internally and build quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills

Consumer-Focused Communications: Creative & Production Functions 

• Lead the creation of compelling consumer-facing advertising, experiential, and PR campaigns. Manage agency partnerships to ensure excellence in execution. 

• Eye for detail and design (packaging) 

Financial Management 

• P&L Management: Responsible for the achievement of annual revenue and profit objectives. 

• Manage and control the A&P budget for the brands including media spend, creative development, events, sponsorships and brand activations budgets. 

What You'll Bring:

• Minimum 3+ years of progressive marketing experience, preferably in the beverage alcohol or CPG industry  

• Completed Bachelor's Degree in Business, Commerce, Marketing or related from a recognized institution 

• Strong package design understanding and ability to lead design resources and execution 

• Strong leadership skills (both visionary/strategic and team leadership) 

• Self-starter that is highly motivated and able to work collaboratively - able to consistently create and meet deadlines with accurate results 

• Strong analytical ability, understanding of key sales and marketing metrics 

• Passion for the industry 

• Strong intuitive thinking skills which think beyond the task at hand 

• Outstanding oral and written communication skills 

• Excellent ability to interact with Senior Management and customers 

• Working knowledge of marketing research 

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada.

We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation during the recruitment process, please contact your recruiter.

At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now.
We have relentless drive and believe it if can be done, we're the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5?
We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly.
We're here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it.
This level of trust allows us to be all-in and take comfort in the support of our teams.