Manager, eCommerce (Amazon & Pureplay)

functionally to develop and maintain a winning eCommerce digital shelf (Basic Content, Enhanced Content, Brand Store, Hero Imagery, Portfolio optimization etc) and drive consistent, seamless digital customer experience

• Partner with Digital Center of Excellence (DCoE) to leverage digital assets and marketing playbook to execute bespoke solutions for Dot Com

• Responsible for all back-office aspects incl. Fulfillment, Analytics & Reporting, P&L, Customer Care across all Dot Com solutions

• Maintain an active awareness on industry trends, beta tests as well as search best practices to look for ROI enhancement, and new ways to grow consumer base & sales

• Collaborate closely with internal teams and Amazon / DTC representatives to resolve any issues

Key Metrics & Financial Targets:

• Develop e-commerce KPIs to drive improve performance across all areas of the customer experience - acquisition, engagement, conversion and lifetime value

• Advance eMerchandising and Marketing capabilities and develop optimal assortment, packaging, placement, and pricing strategies.

• Establish processes and system improvements in coordination with the key partners in the organization (IT, Sales, Operations, Marketing).

• Revenue targets TBC

• EBIT target TBC

Own:

• Manage the set-up, launch, optimization & scaling of all Dot Com solutions (inc. Amazon, DTC etc.) across Operations, Sales & Marketing

• Own growth and portfolio expansion through customer acquisition & retention programs, eCommerce Product and NPD pipelines and promotional strategies (trade management)

Influence:

• Influence a large cross-functional team (IT, Finance, Sales, Marketing, Digital CoE etc.) to establish and prioritize a digital and ecommerce first mindset

Veto:

• D2C initiatives after alignment with LRB leadership team

• Influencing Amazon / DTC initiatives aligning Sales teams

Critical Relationships:

• Reports to Sr. Director, LRB eCommerce

• Digital Center of Excellence for data/insights & leveraging global tech stack

• Marketing for Social Shopping channel, content and brand assets

• Building total eCommerce infrastructure from start to end

• Developing SOP's across functions for efficient & effective ways of working

• Ambitious revenue targets

Skills Needed To Be Successful:

• 3 - 4+ years of e-commerce sales or marketing experience working directly with Amazon, CPG experience is preferred with proven track record of success in building B2C and D2C businesses with 1-2 years experience on building / managing brands on omni-channel

• Deep understanding of shopper online buying behaviors, market solutions, and digitally influenced sales

• Proven track record of developing digital marketing/merchandising recommendations to drive sales growth targets on e-commerce platforms

• Strong analytical skills with proficiency in data-driven decision-making

• Excellent communication and collaboration skills

Extraordinary Leadership Expectations:

• Build strategies for continued long term growth as new technology and opportunities emerge, collaborating with IT to develop essential E-commerce functionality.

• Develop long-term e-commerce vision and execute on near-term financial and non-financial goals to meet key financial targets.

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $95,000 to $119,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth