#MANAG005419
functionally to develop and maintain a winning eCommerce digital shelf (Basic Content, Enhanced Content, Brand Store, Hero Imagery, Portfolio optimization etc) and drive consistent, seamless digital customer experience
Partner with Digital Center of Excellence (DCoE) to leverage digital assets and marketing playbook to execute bespoke solutions for Dot Com
Responsible for all back-office aspects incl. Fulfillment, Analytics & Reporting, P&L, Customer Care across all Dot Com solutions
Maintain an active awareness on industry trends, beta tests as well as search best practices to look for ROI enhancement, and new ways to grow consumer base & sales
Collaborate closely with internal teams and Amazon / DTC representatives to resolve any issues
Key Metrics & Financial Targets:
Develop e-commerce KPIs to drive improve performance across all areas of the customer experience - acquisition, engagement, conversion and lifetime value
Advance eMerchandising and Marketing capabilities and develop optimal assortment, packaging, placement, and pricing strategies.
Establish processes and system improvements in coordination with the key partners in the organization (IT, Sales, Operations, Marketing).
Revenue targets TBC
EBIT target TBC
Own:
Manage the set-up, launch, optimization & scaling of all Dot Com solutions (inc. Amazon, DTC etc.) across Operations, Sales & Marketing
Own growth and portfolio expansion through customer acquisition & retention programs, eCommerce Product and NPD pipelines and promotional strategies (trade management)
Influence:
Influence a large cross-functional team (IT, Finance, Sales, Marketing, Digital CoE etc.) to establish and prioritize a digital and ecommerce first mindset
Veto:
D2C initiatives after alignment with LRB leadership team
Influencing Amazon / DTC initiatives aligning Sales teams
Critical Relationships:
Reports to Sr. Director, LRB eCommerce
Digital Center of Excellence for data/insights & leveraging global tech stack
Marketing for Social Shopping channel, content and brand assets
Building total eCommerce infrastructure from start to end
Developing SOP's across functions for efficient & effective ways of working
Ambitious revenue targets
Skills Needed To Be Successful:
3 - 4+ years of e-commerce sales or marketing experience working directly with Amazon, CPG experience is preferred with proven track record of success in building B2C and D2C businesses with 1-2 years experience on building / managing brands on omni-channel
Deep understanding of shopper online buying behaviors, market solutions, and digitally influenced sales
Proven track record of developing digital marketing/merchandising recommendations to drive sales growth targets on e-commerce platforms
Strong analytical skills with proficiency in data-driven decision-making
Excellent communication and collaboration skills
Extraordinary Leadership Expectations:
Build strategies for continued long term growth as new technology and opportunities emerge, collaborating with IT to develop essential E-commerce functionality.
Develop long-term e-commerce vision and execute on near-term financial and non-financial goals to meet key financial targets.
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.