Manager, Events & Grassroots Marketing

d regional customers

• Champion Brand Standards and National Marketing Plan

• Adopt and adapt US playbook for local markets, performance reporting, and agency/vendor roster management.

• Partner with localized agencies to deliver best-in-class activation/sampling programs.

• Ensure consistency in brand messaging and representation across all regional marketing efforts, maintaining a cohesive brand image.

• Responsible for overall regional marketing planning & strategy, execution & coordination, stakeholder & agency management, metrics & reporting, budget management

Key Metrics & Financial Targets:

• Delivering on Retailer & Sales objectives, incl. Volume, Dollars Sales

• Delivering on brand goals, including Trial %, sampling metrics

• Brand Awareness and Brand Health growth

• Managing to agreed-upon A&P budget

• Consumer engagement & connections impact

• Maintaining category and functional expertise

Own:

• Development and execution of regional marketing strategies and plans, including sampling, events, and media in collaboration with internal and external partners

• Relationship building with new and existing vendors / associations to drive market penetration

Influence:

• Regional A&P, Wholesaler funded marketing activities

• Stakeholder management including Internal (Marketing, Sales, Finance) and external (customers, distributors, agencies) to build best in class programming

Veto:

• Regional / local events that do not match global brand guidelines or brand growth aspirations

Critical Relationships:

• Regional / Field Sales, Finance

• National Brand Team (Sampling/Events, Media, Shopper)

• Global Brand Team

• Regional Marketing playbooks, and calendars

• In Market execution

Skills Needed To Be Successful:

• 4-6 years working directly with field marketing & sales, ideally in CPG / F&B

• Proven track record of driving business growth through field marketing, including local sampling/events & media

• Hands-on, self-driven, self-motivated, execution-oriented, with a can-do collaborative approach.

• Ambitious, growth mindset, with an ROI-driven approach.

• Hands-on project management experience running multiple initiatives and deliverables simultaneously.

• Proven ability to think creatively, coupled with strong analytical skills

• Experience and confidence in communicating with senior leadership- both internal and external (e.g., customers and distributors)

Extraordinary Leadership Expectations:

• Ability to think BIG, ambitiously curious and daringly disruptive to develop and deliver new programs that set us apart and breakthrough with consumers.

• Staying ahead of the curve by introducing unique, new ways to engage with Shoppers & Consumers.

• Agility- ability to adapt quickly to internal and external factors

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $83,000 to $104,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth