Senior Consumer Marketing Insights (CMI) Lead Europe (m/f/d)

sight agenda by identifying critical ad hoc research, continuous data needs, and regional growth projects.

• Proactively identify and drive relevant global growth initiatives across Europe.

• Collaborate with global and regional CMI teams to optimize budgets and focus on high-impact priorities.

• Drive & embed growth process as a continuous cycle across the business.

Data & Analytics

• Manage partnership with Nielsen -optimizing data investments and ensuring business buys optimal data set.

• Deliver integrated European reporting for senior forums (e.g., GFNLT) with CMI commentary & provocations & providing a holistic story across consumer, brand, category, customer

• Oversee continuation of data lake integration and adoption of self-reporting across Europe

Insight into Action

• Translate business unit's consumer and category insights into market-winning opportunities in pricing, promotions, and activation.

• Deliver customer-ready insights to support category management and joint growth with retail partners.

• Lead consumer-centric innovation design and collaborate on delivery of strategic priorities .

• Foster consumer closeness across the UK, France, and Germany-ensuring consumer remains at the heart of every decision.

What are we looking for?

• Degree in Market Research, Business, Marketing, Communication, or a related field - or equivalent professional experience.

• Several years of proven expertise in Consumer Marketing Insights, with deep understanding of both quantitative and qualitative research methodologies.

• Skilled in leveraging syndicated data, conducting deep-dive analyses, and translating complex findings into clear, actionable insights.

• Experience across strategic insight planning, brand research, human and cultural insights, innovation, and market or channel development research.

• Proven track record in leading insight initiatives at local or regional level, influencing senior stakeholders and driving strategic business impact.

• Curious, entrepreneurial, and collaborative - experience in dynamic environments such as start-ups or cross-functional areas (e.g. Marketing, R&D, S&F) is a plus.

• Fluent in English; additional European languages will be of advantage.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build today the world we want tomorrow.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.