#R139364
ts, user personas, and existing tooling to synthesize Product(s) that address the business need.**
Strategic Change; partner with Regional D&A Director, EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.
Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC, D&A global and (where relevant) local strategies.
Architect a backlog of Epics that iteratively addresses the problem using the Agile framework, prioritizing them into Releases.
Partner with the Delivery & Data functions to scope and advocate for the resources, technologies, and data assets required to deliver each release.
Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.
Continually evaluate solution's ability to solve the problem through adoption and other value creation indicators
Knowledge / Experience:
7-10 years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment
Strong understanding of digital marketing, market research, S&OP and Strategic Revenue Management, as well as product management principles; i.e. Agile and Lean methodologies, product lifecycles, backlog management.
Proven record of facilitating teams to identify problems to solve, ideate solutions, and bringing possibilities to life
Strength in business-to-science translation, with experience growing partnerships between business and technology teams
Familiarity with CRM systems (e.g. Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and backlog management software (e.g. Azure DevOps, JIRA, Asana)
Analytics foundation - knowledgeable in both operations research and the data science domain
Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
Education & Professional Qualifications:
Required: Bachelor's degree in Marketing, Business Administration, Economics, or a related field
Preferred: Master's degree (MBA or similar), particularly with a focus on marketing, product management, or strategy
Preferred: Professional certification in product management (e.g., Pragmatic Institute, AIPMM, or similar)
Preferred: practitioner experience in Demand (Sales, Marketing, Insights) and/ or SRM domain
What can you expect from Mars?