Associate Digital Manager

Execution**

• Execute digital programs across Organic Social, Influencer, and eCRM.

• Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.

• Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop

• Coordinate cross-functional reviews to ensure compliance and consistency.

• Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc

• Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.

Social (Organic + Influencer)

• Support strategic planning for organic social strategy and execution as well as influencer programs

• Daily point of contact for agency partners.

• Execute content calendars, trend content, and influencer activations.

• Light need to capture lo-fi content and edit.

• Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis ( Requires light work outside of business hours to maintain communication and voice of the brand when needed )

• Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.

• Track KPIs and ensure optimizations.

• Monitor social and influencer trends.

eCRM

• Support acquisition and engagement strategy.

• Daily POC for email agency

• Oversee content creation, editorial, QA and ensure carry through of brand TOV

• Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.

• Monitor email performance trends.

eCommerce (Apparel + DTC)

• Support eCommerce acquisition and conversion.

• Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing.

• Coordinate apparel shipments.

• Support DTC liquid product initiatives.

Financial Tracking

• Submit internal invoices & manage budget reconciliation

Requirements:

• Bachelor's degree in digital marketing, marketing or advertising.

• 3-5 years in social, influencer, community management, and eCRM.

• Agency experience preferred; CPG or Bev-Alc a plus.

• Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr

• Ability to translate analytics into insights.

• Excellent writing/editorial skills

• Strong visual content/design skills; content capture, editing and publishing

• Organized, independent, creative.

• Unrivaled attention to detail

Software Experience Required:

• Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager

• Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)

• eCRM: Salesforce, Adobe, similar

• Web: Google/Adobe Analytics.

• Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)

• Creative Tools: Canva or Adobe Suite (or comparable tools)

Benefits

• Highly competitive compensation packages-$78k+10% annual bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy