Consumer Insights Manager

esign and execute consumer surveys from end-to-end to gather feedback and insights on products, promotion, and brand perception.

· Develop detailed profiles of target consumers, including their needs, preferences, and pain points.

· Moderate focus groups, in-depth interviews, and analyze qualitative outputs

· Present findings and insights to senior management and other internal stakeholders through reports, presentations, and visualizations.

· Understand the role of AI in market research as a tool, leveraging it where necessary

Data Analysis

· Analyze data collected from various sources, such as surveys, social media, and sales reports, to identify patterns, trends, and opportunities.

· Monitor and assess the strategies and performance of competitors to identify strengths, weaknesses, and potential threats.

· Anticipate future market trends and consumer behaviors to help the company stay ahead of the curve.

· Leverage data analytics tools, CRM systems, and other technology to streamline data collection and analysis processes.

Brand Monitoring

· Track brand mentions and sentiment across different online and offline channels to gauge brand health and reputation.

· Manage brand health, brand lift, and equity trackers across platforms and synthesize them into cohesive narratives

· Identify and segment target consumer groups based on demographics, psychographics, and behavioral characteristics.

· Measure and monitor customer satisfaction and loyalty through surveys and feedback mechanisms.

· Provide insights and recommendations to guide product development and innovation, ensuring that products align with consumer demands.

Marketing Strategy

· Collaborate with marketing teams to develop effective marketing strategies and campaigns based on consumer insights.

· Ensure that data collection and analysis adhere to legal and ethical standards, especially concerning consumer privacy.

· Own end to end creation of insights presentations from storyline to final edits, including Board level materials.

· Manage the budget allocated for research and insights activities efficiently.

Requirements

• Minimum 5 years of experience in market analysis, data insights & analytics

• Bachelor's degree in marketing, business, or a related field (Master's degree is a plus).

• Confidence with a variety of research methodologies, including a/b testing, MaxDiff, monadic, TURF Analysis, etc.

• Familiarity with market research vendors such as Kantar, Nielsen, Suzy, etc.

• Intellectual curiosity and a desire to find the "now what, so what"

• Proven experience in market research, data analytics, trend following and pulling unique data sets from multiple sources to tell a compelling story.

• Excellent written and verbal communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders.

• Proficiency in web analytics tools (e.g., Google Analytics) and social media management platforms.

• Excellent analytical, strategic thinking, and problem-solving skills.

• Strong leadership and influencing abilities.

• Exceptional communication and interpersonal skills.

• Experience on the supplier side and brand side of research/insights preferred

• Consumer good industry experience preferred

Benefits

• Highly competitive compensation packages-$85-90k+15% annual bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy