Director, Field Marketing

teams achieve our common goals.

• Identify regional market trends, opportunities, and challenges to inform strategy development.

• Understand brand plans and drive local execution of elements as needed/requested.

• Identify regional brand partners, events and

Oversee Execution of Programming

• Oversee execution of all central programs assigned to the market, ensuring results are captured and circulated appropriately.

• Programs can include, but is not limited to, sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.

• Partner with all stakeholders to ensure a clear both business and brand goals are being met.

• Support key wholesaler QBRs with marketing presentations, as needed

Brand Consistency

• Ensure brand consistency in all regional marketing efforts and materials.

• Align regional messaging with the overall brand positioning and guidelines.

Reporting and Analytics

• Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators.

• Use data insights to make data-driven decisions and refine marketing & sales strategies.

• Roll up reporting from FMMs for a holistic national view.

• Ensure local activity across key campaigns is evaluated and provide recommendations for continuous improvement.

Local Team Collaboration

• Work closely with local sales, field, and channel teams to understand their specific needs and objectives.

• Provide marketing support and resources to local teams to achieve regional targets.

Market Research and Analysis

• Conduct market research to gather insights into regional customer preferences, competitive landscape, and industry trends.

• Analyze data and feedback to adjust regional marketing strategies as needed.

Budget Management

• Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.

• Track expenses, analyze ROI, and report on budget utilization.

People Leadership & Development

• Manage, develop, and mentor a team of field marketing professionals.

• Set clear objectives and performance expectations and track progress through regular feedback and formal reviews.

• Identify skills gaps and provide training, coaching, and growth opportunities to strengthen team capabilities.

• Foster a collaborative, high-performance culture that supports brand magic and accountability.

Business Performance & Insights

• Track and analyze commercialization KPIs, including velocity, distribution, and program ROI.

• Leverage insights to refine future go-to-market strategies and activation plans.

• Share learnings across the organization to build local marketing best practices.

Requirements

• Bachelor's degree in marketing, business, or a related field. MBA is a plus.

• 8-10 years' experience in regional or field marketing, preferably in a relevant industry.

• Strong strategic thinking and problem-solving skills.

• Self-starter with strong interpersonal abilities to interact and influence diverse groups of people.

• Excellent written, verbal and public speaking skills.

• Ability to collaborate effectively with local teams and stakeholders.

Benefits

• Highly competitive compensation packages, 150K- 175K, 35% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy