Field Marketing Manager - East

p activation, innovation, shopper programs and POS allocations.

• Manage communication flow between HQ marketing teams, agencies, local sales teams & distributors as relevant to programming activity

• Conduct general sales, brand and promotional-activity training to account staff & management

• Notify TSM/RSMs with any issues and steps taken to resolve those issues

• Perform against established KPIs and market goals

Brand Consistency

• Ensure brand consistency in all regional marketing efforts and materials.

• Align regional messaging with the overall brand positioning and guidelines.

Hiring & Training

• Lead hiring of local sampling agency & recruiting and training of all promotional specialists in each market for sampling and events.

• Ensure all promotional specialists are trained to execute the central sampling concept and are able to communicate key brand concepts to consumers.

• Oversee local sampling agency in handling all logistical details related to staff: scheduling, reviewing timesheets, training, expense reports, ensuring reporting is captured to roll up.

Reporting and Analytics

• Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators.

• Use data insights to make data-driven decisions and refine marketing & sales strategies.

• Roll up sampling reporting to Director on a weekly or bi-weekly basis, as requested.

• Generate post activity recaps across key campaigns and recommendations for continuous improvement.

Local Team Collaboration

• Work closely with local sales, field, and channel teams to understand their specific needs and objectives.

• Provide marketing support and resources to local teams to achieve regional targets.

• Partner with TSM to identify accounts for sampling and be the key point of contact for both sales & the sampling agency.

Budget Management

• Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.

• Track expenses, analyze ROI, and report on budget utilization.

Requirements

• Bachelor's degree in marketing, business, or a related field. MBA is a plus.

• 3-4 years' experience in regional or field marketing, preferably in a relevant industry.

• Strong strategic thinking and problem-solving skills.

• Self-starter with strong interpersonal abilityies to interact and influence diverse groups of people.

• Excellent written, verbal and public speaking skills.

• Ability to collaborate effectively with local teams and stakeholders.

• Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines

• Knowledge of local on/off premise spirits market, including local laws & statutes

• Proficiency in Microsoft Office Suite, marketing tools and analytics platforms.

Benefits

• Highly competitive compensation packages-135k+,+15% annual bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy