Director, Studio Production, Icon SH

We are seeking a visionary leader to establish and grow our Studio Production team, joining the core leadership of ICON.SH. The ideal candidate is a production expert who can:

• Deliver at scale-bringing expertise in e-commerce (product photography and videos) and live-streaming production to execute high-quality, high-volume outputs efficiently.

• Uphold premium creative standards-pushing the boundaries of what's possible while safeguarding Nike's reputation for excellence.

• Demonstrate a deep connection to Nike and/or the sports culture, with an innate understanding of the brand's ethos.

• Inspire teams with proven people-first leadership, fostering collaboration and innovation.

Continuously challenge the status quo, leveraging new technologies to elevate production processes and creative impact.

WHAT YOU WILL WORK ON

As Director of Production, you will:

• Build and scale the Studio Production function, delivering exceptional work across e-commerce, live streaming, and other premium creative formats.

• Establish processes, tools, and infrastructure to enable efficiency at scale while elevating the creative quality of all outputs.

• Act as the guardian of Nike's brand standards, ensuring every production reflects premium craftsmanship, attention to detail, and cultural relevance.

• Drive innovation in production techniques, integrating next-generation tools like automation, virtual production, and Generative AI.

• Lead the design and implementation of workflows to balance agility with premium quality as the studio enters its build and growth phases.

• Ensure global alignment with ICON.Studios worldwide while tailoring solutions for the China market.

• Collaborate cross-functionally and externally, building partnerships to elevate the studio's capabilities and output.

WHO YOU WILL WORK WITH

You will report directly to the Senior Director of ICON.SH and collaborate with:

Studio leadership across Post Production, Creative & Styling, Operations, and Business Planning.

Internal cross-functional teams, including Marketing, Marketplace, Business Affairs, Legal, Finance, HR, Procurement and Technology.

External partners and vendors in production, casting, and post-production.

Global counterparts within the ICON.Studios network.

WHAT YOU BRING

• 10+ years of production experience with proven creative breakthroughs, ideally for sports or premium brands.

• 5+ years leading specialized production teams, with expertise in live streaming and e-commerce production at scale.

• A deep understanding of premium production techniques, balancing speed and scalability with quality craftsmanship.

• Demonstrated ability to safeguard brand standards while driving operational excellence.

• Expertise in vendor management, scheduling, cost reporting, and contract negotiations.

• Experience integrating new technologies (e.g., Generative AI, virtual production) into production workflows.

• Exceptional leadership skills, fostering collaboration, cross-functional alignment, and team success.

• A proven ability to thrive in ambiguous, fast-paced environments, with a strong bias for action.

• Strong verbal and written communication skills in both Chinese and English.

• A Bachelor's degree or higher in a relevant field (preferred).

WHY YOU SHOULD JOIN US

ICON.SH offers a rare opportunity to shape the future of content creation for Nike in Greater China. If you're ready to build something from scratch, to drive innovation in production, combine high-volume efficiency with premium craftsmanship to elevate Nike's storytelling in China, we'd love to hear from you.