Lead, Brand Marketing Philippines

Nike

3.7

(41)

Atlanta, GA

Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #21272_R-60553-1a5c4934d62f884b3a25429d6c54fa5d

    Position summary

    a critical role that will grow and shape the future of Sport & culture in the country and should have a good grasp of the local sports, sports communities, youth culture and the sneaker & fashion landscape. This role will be able to lead initiatives, can balance creativity with organization and discipline in a fast paced, ambiguous environment, have a strong digital acumen to keep pace with our fast-moving consumer.

    • Bachelor's degree in marketing, Business, Communications or equivalent

    • 7+ years of working experience in brand management, consumer marketing or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services.

    • Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends and the Nike brand.

    • Ability to think strategically, lead initiatives, project teams and influence effectively.

    • Ability to activate and leverage sports communities.

    • Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.

    • Previous experience with managing budgets, agencies, teams and communities (Sport & Culture).

    • A team-first mentality with ambition to coach and mentor others.

    • Expert proficiency in Microsoft PowerPoint, Apple Keynote and strong proficiency in Microsoft Excel.

    • Excellent verbal and written proficiency in English.

    WHAT YOU'LL WORK ON

    Reporting to the Senior Director, Marketing - SEA&I, you will be partnering closely with the Marketing teams in your country, the Singapore Regional HQ for Southeast Asia & India (SEA&I) and the Asia-Pacific Latin America (APLA) geography at Nike WHQ, to execute Nike's brand strategy and drive cross-functional execution of our seasonal and daily initiatives.

    In this role, you will -

    • Focus on key projects that build consumer experiences that accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand.
    • Provide brand management, team collaboration, functional & operational excellence, community building, agency management and formulate new & disruptive ideas through best in class on ground activations and experiences.
    • Gain insights from consumers on sport & cultural trends.
    • Oversee Retail execution and excellence in Nike's stores (both Nike-only and multi-brand)
    • Lead on-ground activations in partnership with Nike's retail partners
    • Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels.
    • Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day to day operations that includes budget management, internal systems, reporting, product ordering, influencer seeding etc.

    Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.