Lead, Global Retail Brand Marketing

drive sales. This person will understand that the consumer journey often starts outside of the store, in the palm of the consumer's hand, and ideally has experience working in the digital world to drive traffic to stores. This person will constantly be pushing the boundaries of how digital experiences can help enhance the in-store experience.

The ideal candidate loves working in a fast-paced, ever-evolving, positive and collaborative team environment. They're a self-starter who thrives on working through ambiguity and has a passion for the brand.

What you work on

You will work closely with the Brand Marketing, Visual Merchandising, and Nike Direct and Marketplace business teams to create storytelling direction & guidelines for key seasonal initiatives. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we engage consumers with products, services, and experiences in store. As the Retail Brand Marketing Lead, you will manage the relationship with brand marketing, bringing your retail marketing expertise into the larger brand marketing strategies. You will partner closely with Digital and Social Marketing teams to assist in building the holistic seasonal brand plan and ensuring the right content is briefed to power the O2O consumer journey. You will work closely with Brand Creative and Retail Creative teams to build the vision for how the Seasonal Retail Campaigns come to life in-store. You will partner with Geo Brand and Retail Brand counterparts to ensure Global Retail Brand strategies serve their needs and to guide geo adoption, translations, and execution of the plan.

Who you will work with

You will report directly to the Retail Brand Director. You will be part of a team that collaborates daily with Global Brand Marketing, Retail Marketing Experience, Visual Merchandising, Retail Operations, and Geo teams- all with the goal to tell amazing brand stories, increase brand awareness, engagement and sales in the marketplace.

What you bring

• Bachelor's degree or higher in Business, Marketing, Merchandising, or related field. Will accept any suitable combination of education, experience and training

• 5+ years of retail brand experience (building and implementing strategies)

• 5+ years of executing retail brand strategies in market

• Large Fleet, vertical retail, and store opening experience

• A strong understanding of the Brand Defining storytelling, consumer shopping behaviors, retail journeys, and retail trends

• A passion for product and storytelling

• Dedication to details

• Experiene presenting to large teams and executive leadership

• A track record of implementing a test and learning offense

• A passion for business and data, and how those inform plans

• The ability to fail forward

• Exceptional written, verbal, visual communication, and presentation skills

• Self-motivated with excellent organizational skills

• Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution

• An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work

• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal

• Can-do demeanor with the shown ability to adapt to changes in business needs or direction

• A passion for the Athlete*, Sport* and Culture along with a sense of humor and a collaborative approach to the work

• Ability to travel 20%

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.