Lead Professional, Retail Brand Marketing, Basketball GC

ting, and Brand Creative, as well as external agencies and vendors.

The candidate needs to have

• Based in Shanghai

• Minimum 5+ years of experience in retail marketing and/or brand marketing with proven campaign execution

• Bachelor's degree in marketing, Business, or related field.

• Strong interest or background in sport, youth culture, and retail

• Excellent communication and presentation skills with experience managing agencies, vendors, and budgets

WHAT YOU WILL WORK ON

Strategic Leadership

• Develop and execute retail marketing campaigns for Nike Basketball that elevate Nike-exclusive retail experiences and services

• Lead end-to-end campaign planning from brief development to post-campaign analysis

• Drive the strategic direction of Basketball retail marketing in Greater China, ensuring alignment with global and city brand priorities

Execution Excellence

• Manage agency partners, vendors, and budgets to ensure flawless execution

• Present concepts and campaign plans to cross-functional and leadership teams

• Lead retail launch events and in-store experiences that drive brand equity and sales performance

Innovation & Inclusion

• Drive innovation in retail experiences while maintaining brand excellence

• Champion inclusivity in all retail touchpoints

• Identify emerging trends in sport, youth culture, and retail to stay ahead of consumer expectations

WHO YOU WILL WORK WITH

Cross-Functional Partnership

• Collaborate with Visual Merchandising, EKINs, Production, Retail Creative, and Brand Management to deliver on key brand priorities

• Partner with City Marketing, Digital Marketing, Media Marketing, and Brand Creative to execute integrated, omni-channel campaigns

• Work closely with GC Marketplace Teams, Retail Elevation, and Merchandising to ensure market alignment

WHAT YOU BRING

Experience & Background

• Based in Shanghai

• Minimum 5+ years of experience in retail marketing and/or brand marketing with proven campaign execution at scale

• Bachelor's degree in Marketing, Business, or related field (Master's preferred)

• Track record of managing budgets and agency relationships

Skills & Competencies

• Deep passion for sport, basketball culture, and youth trends

• Strong strategic thinking with ability to translate brand vision into actionable retail campaigns

• Excellent communication and presentation skills - able to influence senior stakeholders

• Data-driven mindset with experience in campaign performance analysis

• Proven track record of managing agencies, vendors, and cross-functional teams

• Fluent in Mandarin and English (written and verbal)

Personal Attributes

• Team player with collaborative mindset
• Thrives in fast-paced, dynamic environment
• Brings curiosity and imagination to every project
• Self-starter with strong ownership mentality