Manager, Stores Concepts & Operations Enablement - Converse

e principles, spatial storytelling, and service flows.

• Translate Converse brand strategy, consumer insights, and cultural trends into innovative physical retail concepts.

• Partner closely with Global Brand, Greater China team, Visual Merchandising, and Store Operations to co-create concept visions, briefs, and design frameworks.

• Influence architectural layouts, consumer journeys, and functional zoning to support both brand expression and commercial performance.

• Champion experimentation and innovation through concept pilots, flagships, and limited‑scale tests.

Operations‑Led Concept Enablement

• Embed operational feasibility and store team experience into concept design from the outset (labor models, back‑of‑house needs, service behaviors, and execution complexity).

• Develop scalable concept playbooks

• Ensure new concepts are executable across diverse markets, store sizes, and operating models without compromising design intent.

Global Rollout & Cross‑Functional Leadership

• Lead cross‑functional teams across Brand, DTC, VM organizations to align on concept execution.

• Act as the primary global point of contact for regions adopting new concepts, providing guidance, tools, and problem‑solving support.

• Balance global consistency with local relevance, incorporating regional insights into concept evolution.

Insights, Learning & Continuous Improvement

• Capture learnings from openings, pilots, and store feedback to continuously refine concepts.

• Build a long‑term concept roadmap that evolves with consumer expectations and brand strategy.

Required Experience & Capabilities

• 8+ years of experience in store concept development and/or retail store design, preferably within a global consumer or lifestyle brand.

• Proven experience creating and launching new store concepts, formats, or experiential retail environments.

• Strong understanding of store operations

• Ability to think creatively while grounding decisions in operational and commercial realities.

• Experience working in complex, matrixed global organizations with multiple stakeholders.

• Strong storytelling, communication, and influencing skills.

• Fluent English is required, with the ability to communicate clearly and professionally in both written and spoken contexts. Must be comfortable presenting design intent, technical details, and visual concepts to global, cross‑functional stakeholders.

Key skillsets

• Retail concept ideation & storytelling
• Experience design & customer journey mapping
• Translating brand strategy into physical environments
• Format strategy (flagship, inline, outlet, pop‑up, neighborhood concepts)
• Concept briefs, narratives, and design principles