Principal, Strategy, GC

aps.

Business Performance Reviews

• Orchestrate stores weekly, monthly, quarterly, and critical doors business reviews.

• Deliver sharp insights on B&M performance to inform timely decisions.

• Maintain consistent KPI definitions, targets, and tracking across retail formats and retail partners.

Strategic Projects Execution

• Lead B&M strategic projects that unlock commercial growth and profitability in stores.

• Drive cross-functional work with merchandising, marketing, operations, analytics, finance, and store teams to land outcomes on time and on scope.

• Codify best practices from store operations and retail excellence into repeatable playbooks.

Requirements

• Bachelor's or Master's degree.
• 7+ years in strategy, consulting, or within a sports brand, retail, or FMCG environment; hands-on project or in-house experience in physical retail is strongly preferred.
• Solid understanding of retail operations and the China retail landscape; experience with wholesale or direct business is a plus.
• Strong strategic thinking and structured problem solving; able to move from insight to action with proven success leading cross-functional projects in a matrix environment.
• Solid analytics fluency; comfortable with dashboards, sell-through analysis, and store performance metrics.
• Clear and concise communication in English and Chinese, written and verbal.