Senior Specialist, Retail Brand/ Experience, Japan

ion to make athletes* dreams real. This person is a visionary and a doer, a tastemaker with a sharp eye for detail, and thrives dynamic, ever-evolving environment, They are passionate about sport, culture, and retail, and understand the power of brand storytelling and consumer connection through stores.

• Minimum 3 - 5 years of experience in retail marketing and/or brand marketing.

• Bachelor's degree or anything equivalent.

• High interest or background in sport, youth culture, sneakers, fashion and streetwear.

• Project management experience and analytical skills to gather business and consumer insights and apply learnings.

• Domestic travel required to visit agency partners and partner stores once per season. International travel might also occur a couple of times per year, depending on the business situation as well.

• Strong oral and written communication skills (in both English and Japanese).

WHAT YOU'LL WORK ON

You will lead the building planning and execution of "marketing in stores" each season, bringing seasonal and evergreen stories to life.

• Program seasonal direction for Nike Direct Stores (NSO/NSP/NVS), 4-5 times per year and build strategic plans and execution for new store openings.
• Produce in-store signage and graphics each season by managing vendors and stores withing budget, working closely with VMS.
• Collaborate with Nike Direct inline stores and Value stores to execute cross-channel projects and seasonal stories.
• Support the development of seasonal and non-seasonal marketing plans, including briefing and input for execution across Japan for Retail Brand Lead.
• Contribute to the creation of in-store signage for always-on products/collections, promotions and sale events, based on our brand playbook.
• Success will be measured by growth in brand strength, consumer engagement and Nike Direct Stores business performance.