#2302
Together, you'll rally the internal creative team to bring our brand to life across owned channels and beyond. You'll be responsible for making sure everything looks, sounds and feels consistent-but more importantly, ensure messages compel action and drive home buyers, sellers and renters to http://Realtor.com .
You will be responsible for writing the words that make our ads unignorable, our products irresistible, and our standing within the real estate industry unchallenged.
Working closely with our team of designers, product marketers, and copywriters, you will add personality, punchiness, as well as journalistic integrity to everything we put out into the world.
You'll also embrace http://Realtor.com 's special relationship with NewsCorp publishers, and take advantage of our daily media integrations with The Wall Street Journal, NYPost, MarketWatch, etc, putting our band in front of millions of readers.
We are on a mission to become the most trusted name in real estate-our words and content are an important part that gets us there, and that will be your challenge.
What you'll do:
Become the go-to authority on the brand's new tone of voice
Punch up all copy to connect with more people and drive more action
Set standards for language, making sure entire company writes in brand voice
Oversee, edit, and write copy for all touchpoints-brand campaigns, retail moments, email marketing, Instagram stories, digital advertising, product sizzles, and more
Work in tandem with the Head of Design to guide and inspire the team and elevate the brand. Push on each other to move the brand forward, identify efficiencies, and create rock-solid programs that deliver on business KPIs
Team up with media team and use performance metrics and other data (like customer insights) as a key input in your team's work-testing, learning and launching increasingly impactful ads
Work in lockstep with your cross-functional partners-product marketing, B2B, digital marketing, etc-turning other leaders into fierce allies
Do all of the above in a fast-paced environment where deadlines are daily and the volume of work is high. Pace should thrill you, not stop you
What you'll do for the team
Manage, lead, and inspire a team of copywriters
Carve out a career path for your direct reports, delivering goals and performance reviews
Inspire copywriters to best-in-class writing
Foster a spirit of possibility and collaboration
Drive a 'let's try it and learn' attitude
What you'll bring
10+ years at world-class brands
Mastery in direct response marketing with results to prove it
Low-key love affair with headline and script writing
A respect for performance marketing and data-born insights
Ability to pivot seamlessly between micro- and macro-level views
Bachelor's degree or equivalent experience
Great to have
Exposure to editorial or long-form writing
From a journalistic background
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.