Digital Marketing Specialist - Spectrum News

Spectrum

3.5

(52)

New York, NY

Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 63% say women are treated fairly and equally to men
  • 60% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.
  • #2025-55392-1

    Position summary

    the planning, creation and implementation of digital marketing campaigns and promotions.

    Serve as the resident expert on all things digital, guiding localizations and customizations of campaigns at the state and local levels.

    Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.

    Support the growth of Spectrum News' mobile and Connected TV apps through the deployment and management of app growth/engagement campaigns in collaboration with media agency.

    Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.

    Coordinate promotional efforts across multiple platforms.

    Contribute to marketing process improvement initiatives.

    Collaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.

    Process marketing invoices and manage financial tracking systems.

    Track and summarize promotional campaigns and events to analyze success.

    Communicate with affiliates and vendors; make payment arrangements and review invoices.

    Maintain and update digital promotional calendar and key priorities as needed.

    Schedule promos across all traffic platforms (linear and digital).

    Review and analyze research findings and incorporate key learnings into marketing initiatives.

    Perform other duties as requested by supervisor.

    REQUIRED QUALIFICATIONS

    Required Skills/Abilities and Knowledge

    Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner

    3+ years Marketing experience

    Ability to take ideas from concept to completion; handle multiple projects under deadlines

    Ability to prioritize and organize multiple priorities effectively

    Ability to work independently and collaboratively

    Ability to work in a fast-paced environment and meet deadlines

    Demonstrated written and oral communication skills

    Project management skills

    Demonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision

    Demonstrated attention to detail

    Proactive attitude

    Self-starter

    Knowledge and ability to use the following office equipment: computer, telephone, copier, fax, calculator, and stapler

    Knowledge of basic mathematics

    Basic knowledge of marketing strategies, brand consistency and procedures

    Knowledge of cable television products and services

    Knowledge of apps and other digital products

    Knowledge of media and advertising techniques

    Knowledge of all social media platforms

    Proficient knowledge of personal computer and software applications (i.e. word processing, spreadsheet, Internet etc.)

    Required Education

    Bachelor's Degree or College course work in Marketing or related field or equivalent experience

    Preferred Related Work Experience and Number of Years

    Experience in news environment

    WORKING CONDITIONS

    Office environment

    In the field at events

    Requires occasional travel

    Ability to work events on select holidays and weekends

    MSU302 2025-55392 2025

    Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

    A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

    The base pay for this position generally is between $60,400.00 and $96,800.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of compensation such as bonuses.

    Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

    Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

    Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 63% say women are treated fairly and equally to men
  • 60% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.