Senior Digital Analytic & Reporting Analyst

Spectrum

3.5

(52)

Stamford, CT

Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 63% say women are treated fairly and equally to men
  • 60% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.
  • #2024-44105

    Position summary

    and track results across multiple marketing channels using various data sources and toolsets.

    Identify growth and optimization opportunities for data collection and web analytics service offerings. Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are observed.

    Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website behavior, and conversion funnel performance.

    Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities.

    Identify opportunities to capture additional user behavior data.

    Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.

    Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation.

    Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications.

    Manage relationships with digital analytics vendors.

    REQUIRED QUALIFICATIONS

    Required Skills/Abilities and Knowledge

    Ability to read, write, speak and understand English
    Strong analytical, conceptual, and problem-solving abilities
    Strong presentation and interpersonal skills
    High attention to detail
    Ability to prioritize and execute tasks in a high-pressure environment
    Advanced skills with Excel & PowerPoint
    Advanced skills with Google Analytics
    Fluency in using various industry standard reporting tools such as Omniture, Google Analytics, Excel, Access and Tableau

    Required Education

    Bachelor's degree in Marketing, Mathematics, Statistics, Business, Computer Science

    Required Related Work Experience and Number of Years

    Digital Marketing - 5+
    Analytics - 3+

    PREFERRED QUALIFICATIONS

    Preferred Skills/Abilities and Knowledge

    Experience working in a team-oriented, collaborative environment
    Experience with Attribution modeling
    Experience with e-commerce
    Experience with Adobe Omniture/SiteCatalyst
    Experience with Adobe Target

    Experience with Google Adwords
    Experience with tag management systems
    Experience with web development

    Preferred Education

    Advanced degree preferred (MS or MBA), but not required

    WORKING CONDITIONS

    Office environment

    MDA300 2024-44105 2024

    Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

    A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

    Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

    Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

    Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 63% say women are treated fairly and equally to men
  • 60% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.