Senior Digital Analytic & Reporting Analyst

and track results across multiple marketing channels using various data sources and toolsets.

Identify growth and optimization opportunities for data collection and web analytics service offerings. Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are observed.

Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website behavior, and conversion funnel performance.

Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities.

Identify opportunities to capture additional user behavior data.

Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.

Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation.

Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications.

Manage relationships with digital analytics vendors.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English
Strong analytical, conceptual, and problem-solving abilities
Strong presentation and interpersonal skills
High attention to detail
Ability to prioritize and execute tasks in a high-pressure environment
Advanced skills with Excel & PowerPoint
Advanced skills with Google Analytics
Fluency in using various industry standard reporting tools such as Omniture, Google Analytics, Excel, Access and Tableau

Required Education

Bachelor's degree in Marketing, Mathematics, Statistics, Business, Computer Science

Required Related Work Experience and Number of Years

Digital Marketing - 5+
Analytics - 3+

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Experience working in a team-oriented, collaborative environment
Experience with Attribution modeling
Experience with e-commerce
Experience with Adobe Omniture/SiteCatalyst
Experience with Adobe Target

Experience with Google Adwords
Experience with tag management systems
Experience with web development

Preferred Education

Advanced degree preferred (MS or MBA), but not required

WORKING CONDITIONS

Office environment

MDA300 2024-44105 2024

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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