Demand Generation Specialist UK

Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts

• Create nurturing programs: orchestrate nurturing tactics to follow-through across a network of contributors and customers to develop leads and convert MQLs to SQLs by working in Salesforce daily

• Works directly with selling teams to identify, penetrate, and cultivate new business opportunities.

• Execution of new business strategies will include research, cold calling, social selling and advanced qualification.

• Set meetings, track activity and proactively update selling teams on next steps for new and developing opportunities.

• Analyze demand development performance: Develop the metrics and analyze demand development data to drive future marketing decisions, optimize outreach strategy, and data quality

• Optimize for success: contribute to continuous campaign performance monitoring and corresponding KPI-driven optimization, with reporting to internal customers on regular basis

• Work with industry strategy directors and sales to identify high value prospects (e.g. LCB unqualified opp sheet)

• Use Sales Enablement Campaigns to understand offerings, personas, and G2M strategy

• Prospect target companies using email, LinkedIn and email automation/social selling strategies

• Apply demand generation activities (i.e. webinars, gated assets etc.) to engage with and qualify MQL's

• Marketing responsible for adding marketing-led tactic campaigns to parent campaign

• Demand developers responsible for adding sales-led tactic campaigns to parent campaign

• Add Leads/Inquiries to SFDC, allocate to campaign membership

• Add suspect opportunities to SFDC: assign Field Sales to own opportunity and add selling team members (e.g. technical resource) to opportunity

• Schedule qualification calls and provide detailed notes on the suspect opportunities in SFDC

• Implement use of SFDC dashboards to provide performance analytics, data quality (e.g. lead aging, suspect opp aging reports, campaign tactics/tagging field)

• Implement and follow-through on nurturing programs (e.g. e-nurturing and telephone nurturing) - campaigns or tactics

• Demand development pipeline dashboards presentations in Sales Meetings (12 month rolling pipeline report looking at entire funnel - inquiries -> MQL's -> suspect opp -> closed business)

Qualifications:

• You hold a degree in marketing, computer science, communication, or a comparable subject area
• In addition, you bring demonstrated ability in marketing and communication, with focus on CRM and B2B
• To bridge the gap between communications, marketing, and sales in a complex software driven ecosystem you need an affinity to IT and data in general
• You have understanding of a marketing funnel and how to align communication campaign strategies with customer journeys
• You have proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process
• Experience with targeting and segmentation
• You bring analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible. Furthermore, you have proven experience in campaign performance analysis and working with industry tools and analytics packages (especially Eloqua, Adobe Analytics, Sprinklr)
• Superior Communication Skills: You are fluent in English and are able to explain complex topic in an engageable way. Additional languages are welcome
• Be a reliable partner: You are a teammate who delivers results on time and in high quality
• Flexible Work: You have experience working with global and remote teams and are willing work in an agile environment

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