Siemens EDA Marketing Strategy Director

ecisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

What your responsibilities are:

As the Marketing Strategy Director, you be responsible for ensuring that the Siemens EDA segment is aligned with, and represented in, the larger Siemens go-to-market activities. Working across the Siemens organization you will identify opportunities for EDA to strengthen the overall Siemens message, as well as identify how Siemens EDA can participate, influence, and benefit from corporate wide initiatives. This individual will also play a key role in bridging the marketing requirements across not only the portfolio segments but also the global sales organization.

Additionally, this role will be responsible for defining, and implementing a standardized and coordinated message approach for products and solutions within the Siemens EDA portfolio. You will work with the portfolio marketing leads to drive consistent and unified positioning for Siemens EDA products for industry presentations, customer review meetings and other forums where multiple portfolio units need to present a unified vision. Including work supporting divisional campaign managers to proactively drive common themes and deliverables into their campaigns.

Success in this role will depend on the persons ability to manage and coordinate across the greater Siemens organization to influence change without direct control. Promoting oneself to plug into adjacent functions process to incorporate the direction and requirements important to the Siemens EDA business.

Support developing visionary keynote topics for Siemens EDA deployed at various industry and customer events.

What you need:

• Bachelor's Degree or equivalent work experience (ideally at software business)

• 10+ years of marketing experience, including strategy; campaign coordination; messaging

• Experience within Siemens, Electronic Design Automation industry, or a similar/connected technological industry

• Ability to assess current state processes and influence/implement improvement

• Experience with product management and event marketing functions

• Great project management, analytical and problem-solving skills - scope work, drive execution and deliver on tight timeframes while working with collaborators

• Experience influencing a matrixed organization to benefit Siemens EDA requirements

• Team leadership experience in marketing coordination

• A bias to action and a performance mindset

• Excellent communication and leadership skills.

• Strong skills in cross-functional collaboration with engineering, design, sales and marketing teams

• Core Product Management Skills:

• Understanding product lifecycle management.

• Proficiency in market research and user experience.

• Technical Proficiency:

• Strong familiarity with the Electronic Design Automation industry and how the technologies impact other industries, including trending technical direction

• Basic understanding of AI & machine learning concepts and data processing.

• Business Acumen:

• Ability to align product strategies with overall business goals.

• Understanding of unique value propositions.

• Analytical Skills:

• Ability to analyze data and metrics to inform product decisions and improvements.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

The salary range for this position is $168,700.00 to $303,700.00 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

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