Sr Product Marketing Manager, Inbound - Westlaw

*mix of working from home and in-office) that can be based near these corp. office locations: Minneapolis metro area (Eagan), Dallas metro area (Carrollton), Ann Arbor or Toronto.

About the Role
In this opportunity as Sr Product Marketing Manager, Inbound - Westlaw, you will:

• Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling across the Westlaw portfolio.

• Identify target markets, buying personas and related value propositions for Westlaw within the subsegments. Communicate that to marketing, sales and segment partners so they can develop materials/tools/campaigns that support the channels/segments in meeting their sales and revenue goals.

• Understand current product portfolio and positioning, competitive environment, and market opportunities.

• Provide analyses to determine ROI and effectiveness, and recommendations for program refinement in the future.

• Conduct win / loss interviews and other customer-facing initiatives to bring insights into the company.

• Support the development of insights into client and market needs by gathering feedback from clients, prospects, and the market.

• Actively participate in customer meetings.

• Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.

• Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, outbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.

• Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.

• Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.

About You
You're a fit for the role of Sr Product Marketing Manager, Inbound - Westlaw if your background includes:

• 4 - 6+ years' product marketing and/or relevant experience

• Experience in online research solutions is preferred Customer-centric; able to represent the customers' perspective and maintain strong client relationships; and strong commercial acumen with an ability to 'think like a customer'

• Strong knowledge of marketing and sales operations

• Ability to communicate persuasively and tactfully with all levels of management, co-workers, and customers, in written and verbal form

• Strong working knowledge of MS Excel, PowerPoint, and Word

• Highly organized and motivated with ability to drive results

• Project management and analytical skills

• Strong Team player, positive attitude, adaptable to change

• Experience with the legal services market is an advantage

• Bachelor's degree required

• Experience with the Canada, UK and European markets preferred

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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