Apps GTM Lead

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok seeks an experienced product marketing professional with a background in brand marketing to lead go-to-market for advertising. Sitting as part of NA Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and also the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities.

Responsibilities:

• Be responsible for growing App Ads solutions in NA markets
• Define the go-to-market strategy for TikTok's ever-evolving App ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution against this strategy.
• Ideate and execute activations for App Ads in North America to accelerate the app ads revenue. Seek cross functional support like Creative Ops, Solution Eng, Marketing science, HQ PSO and Product marketing to amplify the impact of the activations.
• Partner closely with Sales, vertical PMMs, HQ PSO to deeply understand businesses' measurement pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
• Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and Global product teams.
• Monitor, research and analyze the data of the market by industry, dig up problems and opportunities
• Working with regional sales team and client solution team to identify market opportunities and client requirements
• Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
• Sales enablement and product training

Qualifications

Minimum Qualifications:

• Bachelor's degree or above & 5+ years of experience in the digital advertising industry.
• Market research experience, media agency analytics experience or product marketing experience with digital ad products.
• Experience working with clients on qualitative and quantitative measurement of marketing campaigns. An understanding of the measurement solutions provided in market and an ability to advise businesses on these.
• Understanding of how new privacy changes in the industry affects different measurement solutions for adoption.
• Ability to heavily influence stakeholders and teams to help bring to market and adopt key measurement products.
• Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life
• Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life and experience teaching and training sales and simplifying content for understanding and execution.

Preferred Qualifications:

• Experience in App Ads solutions across Android and iOS
• Understanding of the market needs and competitive landscape for Apps Ads in North America
• Experience in engaging with MMP (Mobile Measurement Partners) or an understanding of the MMP solutions

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $244000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.