B2B Event and Communication Manager, Integrated Marketing (TikTok Shop By Tokopedia, Indonesia)
Jakarta, Indonesia
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
#7521587445897644296
Position summary
eting strategies to drive our partners' business growth and providing value to them for doing business on our platform.
This role will lead to the planning and execution of marketing activities, ensuring a seamless sellers' brand experience across all touchpoints. The specialist will collaborate with various teams and manage budgets to meet business objectives.
Responsibilities:
Content Development (Seller Enablement & Showcases)
- Develop compelling case studies, seller spotlight decks, toolkits, and how-to content that help sellers learn and grow.
- Collaborate with internal stakeholders to translate marketing campaigns and policies into easy-to-understand guides.
- Work closely with designers and video editors to bring content to life (e.g., PDFs, videos, infographics).
Event Planning & Execution (Seller Engagement)
- Lead the planning and execution of online and offline events targeted at TikTok Shop sellers (e.g., onboarding sessions, showcases, seller fests).
- Coordinate with cross-functional teams (BD, Ops, PMM) and external partners to ensure seamless event delivery.
- Track performance and gather feedback to continuously improve event effectiveness.
Collaboration & Strategy
- Support the broader B2B campaign calendar by turning campaign outcomes into content or activation moments.
- Identify content gaps based on seller needs, market trends, or campaign learnings
- Ensure all materials align with TikTok Shop branding, tone, and goals.
Qualifications
Minimum Qualifications:
- 3-5 years of experience in content marketing, event marketing, or B2B communication - ideally in e-commerce, tech, or fast-paced environments.
- Strong storytelling and writing skills.
- Experience managing events (offline and online) from end to end.
- Creative, detail-oriented, and able to simplify complex messages for a seller audience.
- Comfortable working with cross-functional teams and external vendors.
- Familiar with design collaboration (e.g., working with graphic designers or video editors).
Preferred Qualifications:
- Experience working with sellers/merchants or work in brand/sellers side, especially in e-commerce or marketplace environments.
- Familiarity with seller-facing content (playbooks, toolkits, training materials).
- Basic understanding of TikTok Shop seller ecosystem and campaign mechanics.
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.