Beauty & Personal Care Category Manager - TikTok Shop by Tokopedia - Indonesia

& Category Growth

• Own and drive the overall category vision, assortment strategy, and growth roadmap for the Beauty & Personal Care segment.
• Identify market trends, customer needs, and emerging product opportunities to shape strategic priorities and guide product and seller selection.
• Develop and implement the go-to-market strategy, including merchandising, campaign planning, and brand/seller development initiatives.

2. Operational Execution & Business Delivery

• Translate high-level goals into structured execution plans with clear OKRs and timelines; own the full lifecycle from planning to post-analysis.
• Dissemble GMV, margin, and seller growth goals into granular operational levers (selection, pricing, inventory, marketing, fulfillment).
• Manage day-to-day operations of the category, including monitoring product availability, stock health, pricing competitiveness, and promotional effectiveness.
• Work cross-functionally with supply chain, performance marketing, tech/product, and finance teams to ensure seamless operational execution and timely issue resolution.
• Drive in-platform execution excellence, optimizing search visibility, navigation, product detail pages, and conversion funnel.
• Build and track dashboards and category health metrics (e.g., fill rate, OOS rate, seller performance); proactively address gaps with data-driven actions.

3. Seller & Brand Management

• Build strong relationships with key sellers and brand partners to unlock joint business plans, exclusive deals, and co-marketing campaigns.
• Continuously evaluate seller/brand performance and implement improvement plans including operational SLAs, product assortment, and promotional effectiveness.
• Source and onboard new merchants or DTC brands to enrich the assortment; identify and incubate high-potential products and sellers.

4. Data-Driven Decision Making

• Partner closely with analytics and data science teams to monitor performance trends and inform tactical decisions.
• Use insights and dashboards to steer category direction, test hypotheses, and refine initiatives in real-time.
• Continuously assess ROI of initiatives and prioritize actions based on business impact and resource availability.

5. Governance & Risk Management

• Monitor and manage risks in pricing, content quality, seller behavior, and customer experience.
• Support policy implementation around pricing, operations, and seller compliance to ensure long-term sustainability.

Qualifications

Minimum Qualifications:

• Bachelor's degree or higher.
• Proven experience in e-commerce and operational execution. 5+ years of experience in category management or commercial roles, preferably in Beauty & Personal Care. Strong network with key brands and top merchants in the industry.
• High levels of written and oral fluency in English and Bahasa Indonesia are required as primary language of work.
• Strong analytical, problem-solving, and project management capabilities.
• Prior team management experience; ability to lead and scale teams effectively. Demonstrated ability to work cross-functionally and manage multiple stakeholders.
• Self-starter with high adaptability and attention to detail. Strong solution & growth mindset.
• Based in Indonesia or willing to relocate.

Preferred Qualifications:

• Proficiency in Excel, Google Sheets, and syndicated market data tools (e.g., Nielsen, Euromonitor, SimilarWeb).
• Hands-on experience with data tools such as SQL, Tableau, Python, or other BI/visualization platforms.
• Understanding of live commerce, content/community commerce, or other emerging e-commerce formats.
• Experience working in multinational, high-growth tech or digital-first companies.