Brand Innovation & Commercial Partnership Growth Lead, Creative, DACH

itment, talent development, organisational change and performance management, collaborating with product teams, creative partners, creative teams, and content creators in a commercial context, with a proven ability to influence advertisers to embrace creative and innovative solutions as a catalyst for business success. Candidates should be equally comfortable navigating C-Level strategic conversations, high-level campaign performance discussions with marketing directors and negotiating incentive plans with creative partners to drive sustained engagement.

• Own and lead creative, brand innovation and Commercial Partnership product strategy for the DACH market, driving revenue growth and maximizing product penetration.
• Lead on people management including recruitment, talent development, organisational change and performance management for the DACH team and actively form a collaborative but high performing results driven team culture
• Own and shape the relationship with Senior XFN-Stakeholders in the market, ensuring strategic alignment and a high level of buy-in for common targets.
• Represent the company in key industry events, advocating for our Product Solutions
• Serve as a subject matter expert on TikTok's Creative Product Suite (TikTok One, Symphony, and others), providing insights and actionable recommendations to both internal teams and external clients.
• Cultivate deep relationships within TikTok's creative ecosystem, educating partners and clients on best practices while identifying key revenue-driving levers across the region
• Develop and refine monetization strategies by leveraging data trends and incorporating inbound feedback, continuously optimizing product performance to maximize revenue impact
• Track and analyze key performance indicators such as revenue, adoption rates, and customer retention, providing actionable insights to optimize product adoption and campaign performance
• Manage end-to-end creative product enablement across the demand side, ensuring seamless pre- and post-sales execution while maintaining strong partner relationships that drive long-term success

Qualifications

Minimum Qualifications:

• 5+ years of experience in product marketing, creative strategy, or advertising, with a proven track record of driving revenue growth through innovative creative product solutions and data-driven strategies.
  People management experience is a must.
• Direct experience managing the advertising RFP process with a strong understanding of digital marketing tactics, KPIs, and the ability to align proposals with client objectives.
• Demonstrated expertise in product and data analytics, with the ability to translate insights into actionable recommendations that optimize product performance and revenue growth.
• Strong experience in delivering persuasive and strategic presentations to senior-level clients at brands and ad agencies, effectively communicating product value and creative impact.
• Excellent oral and written communication skills across multiple channels, including executive-level briefings, client presentations, and internal stakeholder engagement.
• Proven ability to lead collaboration across cross-functional teams-including sales, product, and creative partners-to align on monetization goals and ensure seamless execution of strategic initiatives.

Preferred Qualifications:

• MBA/Masters Degree